# Futurum for technology vendors

> Where to place bets and how to position: market sizing across 11 practice areas, Signal's predictive vendor scores, and independent Signal65 testing.

- Canonical: https://trial.futurumgroup.com/for/vendors/
- Published: 2026-09-08

Futurum for technology vendors
Where to place bets and how to position, decided on live data rather than last quarter's report.
See where a market is actually going, prove your position in it, and arm sales with evidence a buyer did not write.
Illustrative: 1,000+ vendors continuously scored — yours already has a position and a forecast

You will know this is you when… You have been scored by a firm that never spoke to you, and the next window to correct it is eleven months away.

The decisions you make
Each one has an instrument that answers it, and an analyst accountable for the answer.
Which category do we enter, double down on, or exit? Futurum Intelligence: Market sizing and five-year forecasts across 11 practice areas, cut by size, vertical, and geography.
How do buyers see us against the competition, and where will we be in six months? Futurum Signal and ETR: A predictive 1 to 100 score with the signals behind it, and 15 years of spending intent by vendor.
Can we prove the claim before we make it? Signal65 and PINNACLE: Independent testing, benchmarking, and the agentic AI benchmark that measures correct work.
What does the analyst who covers us actually think? Practice leads: Briefings and advisory included, with the analyst accountable for your category.

What a vendor actually buys
The instruments above are products. This is where each one is described, priced and bought.

The practice areas this sits in
The analysts below are the ones who actually publish in them.

From the analysts
Published work in these practice areas, newest first.

Where to start
The order a technology vendor usually takes these in. Each step stands on its own, and each is worth more with the one before it.
Start here: Futurum Signal, Futurum Intelligence Platform
Then: ROI Spectrum, Labs, Testing & Validation
Later: Custom Research, Amplify