# Keith Kirkpatrick

> Vice President & Research Director, Enterprise Software & Digital Workflows

- Canonical: https://trial.futurumgroup.com/keith-kirkpatrick/
- Role: Analyst
- LinkedIn: https://www.linkedin.com/in/keith250

Keith Kirkpatrick is VP & Research Director, Enterprise Software & Digital Workflows with The Futurum Group. His coverage area encompasses enterprise applications, platforms, and tools, and the technologies and tools that underpin them, including artificial intelligence, automation, and integration technologies. He has more than 25 years of experience in research, marketing, and consulting-based fields, and is frequently sought out by the vendor community and trade media for his insights and commentary.

## Recent work

- [Adobe Lands Jet2 to Prove Agentic CX at Scale](https://trial.futurumgroup.com/insights/adobe-lands-jet2-to-prove-agentic-cx-at-scale/) (Insight, 2026-09-22)
- [Salesforce’s Real Moat Behind Koa Is Its CRM Training Data](https://trial.futurumgroup.com/insights/salesforces-real-moat-behind-koa-is-its-crm-training-data/) (Insight, 2026-09-22)
- [HubSpot Bets the Platform on Growth Context](https://trial.futurumgroup.com/insights/hubspot-bets-the-platform-on-growth-context/) (Insight, 2026-09-21)
- [Salesforce and Google Cloud Expand Access to CRM Workflows](https://trial.futurumgroup.com/insights/salesforce-and-google-cloud-expand-access-to-crm-workflows/) (Insight, 2026-09-18)
- [Can Claude for Financial Advisors Meet Practice-Specific Needs?](https://trial.futurumgroup.com/insights/can-claude-for-financial-advisors-meet-practice-specific-needs/) (Insight, 2026-09-17)
- [Can AWS and Salesforce Turn Connected Data Into Better Execution?](https://trial.futurumgroup.com/insights/can-aws-and-salesforce-turn-connected-data-into-better-execution/) (Insight, 2026-09-17)
- [AIforce Turns Salesforce Into an Everywhere Intelligence Layer](https://trial.futurumgroup.com/insights/aiforce-turns-salesforce-into-an-everywhere-intelligence-layer/) (Insight, 2026-09-16)
- [Zendesk's Specialized AI Agents Redefine the CX Automation Benchmark](https://trial.futurumgroup.com/insights/zendesks-specialized-ai-agents-redefine-the-cx-automation-benchmark/) (Insight, 2026-09-15)
- [Will Real-Time Voice Translation Solve the Contact Center’s Language Problem?](https://trial.futurumgroup.com/insights/will-real-time-voice-translation-solve-the-contact-centers-language-problem/) (Insight, 2026-09-14)
- [Salesforce’s Job-Ready Agents Target Enterprise AI’s Biggest Gap](https://trial.futurumgroup.com/insights/salesforces-job-ready-agents-target-enterprise-ais-biggest-gap/) (Insight, 2026-09-11)