# Products and services > Ten Futurum products and services, and the single evidence base underneath them. - Canonical: https://trial.futurumgroup.com/products/ - Published: 2026-09-08 The evidence, and everything built on top of it. Futurum sells one thing in ten shapes: a continuously updated evidence base about enterprise technology — market models, buyer panels, vendor scoring, lab benchmarks — and the work that turns it into a decision somebody can defend. Two ways to buy Some clients want standing access to what Futurum already knows. Others want us to go and find something that does not exist yet. Most end up doing both, and the second is cheaper because the first is already in hand. A subscription is access to the spine. An engagement is something new grown from it. What Futurum already knows, open to your team. Seats, not reports. The underlying data is in scope, the analyst who covers the category is reachable, and the whole thing keeps updating without you asking. The first four are the platform's four engines; the fifth is how a machine reaches them. 01 Futurum Intelligence Platform (Subscription · Self-serve). The full dataset behind the research: market sizing, five-year forecasts, buyer survey data and AI synthesis. Filter it, chart it, export it. The Futurum Intelligence Platform is where the research lives before anyone writes it up. Market models and five-year forecasts, decision-maker survey data, and analyst synthesis across eleven practice areas, filterable, chartable and exportable by anyone on the account. There is no custom data request queue, because there is no gate: a seat sees the dataset. 02 Futurum Signal (Subscription · Continuous). Continuous, forward-looking vendor scoring. Agentic AI does the scanning, Futurum analysts set the framework and hold the pen. Technology markets move in weeks, and most vendor evaluation models still rely on snapshots that can lag six to twelve months. Futurum Signal closes that gap: a continuously updated, data-driven view of vendor performance and market readiness. It scores across five dimensions, Strategic Vision, Go-to-market Execution, Ecosystem Alignment, Product Innovation & Solution Capabilities, and the Business Values Index. The output is forward-looking: where a vendor is heading, not only where it has been. 03 Futurum AI (Subscription · AI synthesis). Analyst-grade synthesis over Futurum's data. Cited, analyst-verified, and honest about where the data stops. Futurum AI is the synthesis engine on top of the Futurum Intelligence Platform: ask a question in plain language and get an analyst-grade answer in seconds, cited to Futurum's own market models, decision-maker surveys, Signal scores and published research rather than to the open web. Every claim is bound to the record it came from, and where the data does not reach it says so and names what would be needed, which is the behaviour the rest of it rests on. 04 Research & Advisory (Subscription · Analyst access). Inquiry, briefings, earnings coverage and the published research agenda. Analyst time, not just analyst output. Futurum Research covers eleven practice areas with qualitative and quantitative assessment of technology solutions, business issues, market drivers and end-user demand. Clients get the published output, and inquiry time with the analyst who owns the category. Advisory works alongside your analyst relations, product and marketing teams: strategy sessions, message testing, go-to-market planning, digital events. 05 API & MCP (Subscription · Programmatic). A content API, a search API and a read-only MCP server. Built because the next reader of this research is an agent. Buyers now ask an agent before they ask an analyst, so the research is published in a form an agent can consume: a content API, a ranked search API, and a read-only Model Context Protocol server with sixteen tools that any assistant can mount. Everything published on the site is free to read, quote and cite, with attribution and the canonical URL. There is a verify_quote tool for exactly that reason: provenance is the product. The published corpus is open and stays that way; which subscription data sits behind it, and on what terms, is being decided. Research that does not exist yet, and the reach to land it. Every engagement starts on data we already hold, so the primary research goes toward the part nobody has answered rather than re-establishing the basics. 06 Custom Research (Engagement). Surveys, AI-moderated voice interviews and analyst-led interviews, on top of data we already hold. Brief, report or full study. Custom programmes for technology vendors, channel partners and buyers, grounded in proprietary data Futurum already holds, extended with primary collection, led by analysts with their own followings. Some engagements are internal-only and shape strategy from the inside. Others are market-facing and built to influence buyers at scale. Most blend the two. 07 ROI Spectrum (Engagement). A defensible ROI study CFOs accept. Thousands of modelled scenarios, five categories of business impact, a range instead of one flattering number. Most legacy ROI research moves too slowly and tells too narrow a story: long timelines, one-size-fits-all composites, findings that stop at cost savings. A buyer gets a number that may or may not resemble their organisation, and no view of what the value could be tomorrow. The Futurum ROI Spectrum is an independent, third-party methodology that quantifies both, the realised business value customers achieve today and the projected value new buyers can credibly expect. For every business impact it measures it models two things: how big the impact is, and how quickly it is realised. 08 Living Research (Engagement · Premium). The premium format. The narrative, the charts and the ROI re-author for the reader's industry, region and role, and the data behind them keeps getting re-fielded. For programmes deep enough to support it, Futurum builds research that adapts to each reader and stays current over time. Living is about the experience. Continuous is about the data underneath it. They are separable, and they are better together. 09 Labs, Testing & Validation (Engagement · Signal65). Signal65 puts the product on the bench and publishes what it measured. Third-party proof for a performance claim you need buyers to believe. Signal65, a Futurum company, is the group's hands-on lab. Independent performance measurement, benchmarking and usability analysis, run by engineers and technicians with decades in data centre and client systems — in Signal65's own datacenter in Colorado, or in yours. The output is a third-party voice for claims and product positioning: measured, documented and published, for internal use or for the market. 10 Amplify (Engagement · Content & campaigns). Video, podcasts, field days, webinars and campaign assets through Six Five Media, Techstrong, Tech Field Day and VisibleImpact. Futurum owns the channels that carry the work: video, podcasts, invite-only technical events, editorial reach into practitioner audiences, and the design studio that turns a story into material sales can use. Most firms hand you a PDF and wish you luck. This is the part that happens after. Ten products. One evidence base. The reason the ROI study, the vendor score and the API answer agree with each other is that they are drawing on the same sources. Legacy firms bolt these together after the fact. Here they were never separate. Futurum primary research: decision-maker surveys, executive interviews and AI-moderated voice interviews, re-fielded on a cadence Market models: sizing, segmentation and five-year forecasts across eleven practice areas ETR: a vetted panel of more than 10,000 technology leaders and fifteen years of longitudinal spending data G2: an exclusive partnership for verified buyer reviews and intent Signal65: hands-on lab benchmarking, so performance claims can be measured rather than repeated Analyst coverage: the published corpus, and the people who wrote it One question, four surfaces. Is this vendor still winning in agentic platforms? Futurum Signal: a composite score, refreshed on market events; ETR: net score among more than 10,000 technology leaders; Futurum Intelligence Platform: share of the five-year forecast; Signal65: measured against the claim. Four independent readings of one question, and no reconciliation meeting. Pick the row that sounds like you A technology vendor: Understand where a market is going, prove your position, and arm sales with something buyers accept. Start with Futurum Signal, Intelligence Platform, ROI Spectrum. An enterprise buyer or CIO: Evaluate the vendors in front of you against evidence they did not write. Start with Intelligence Platform, Futurum AI, Research & Advisory, Futurum Signal, Labs & Validation. An investor: See inflection points before they show up in a print cycle. Start with Futurum Signal, Futurum AI, Futurum Equities. A marketing or AR team: Publish something the market quotes, then actually get it read. Start with Custom Research, Living Research, Amplify. A developer or agent builder: Query the research programmatically and cite it with provenance. Start with API & MCP, Futurum AI, For agents. Nine companies, and none of them sells the same thing twice. Futurum is a group of research, data, benchmarking, investor and media companies. Every product above draws on more than one of them. Futurum Research: The analyst practice. Eleven areas, primary buyer research, market models. Futurum Intelligence Platform: Where the data lives and where clients query it. ETR: A vetted panel of more than 10,000 technology leaders and fifteen years of longitudinal spending data. Signal65: Independent testing, benchmarking and validation, from engineers rather than marketers. Futurum Equities: Independent global research on the AI infrastructure stack, for investors. Six Five Media: Executive video and summit programming, with Moor Insights & Strategy. Tech Field Day: Invite-only technical sessions between vendors and independent delegates. Techstrong Group: Editorial reach into the DevOps, cloud-native and security practitioner audience. VisibleImpact: Messaging, content and design that turns a story into sales-ready material.