# Research & Advisory > Eleven practice areas of published research, plus inquiry and advisory time with the analyst who covers your category. - Canonical: https://trial.futurumgroup.com/products/research-advisory/ - Published: 2026-09-09 Research & Advisory Eleven practice areas, and the analyst who covers yours on the other end of the call. In one sentence Futurum Research & Advisory is a subscription that combines the firm’s published research across eleven practice areas with direct inquiry and advisory time with the analyst who covers your category. The short version Type: Subscription · analyst access Coverage: Eleven practice areas, each with a named lead analyst Included: Inquiry and briefings, advisory engagements, earnings coverage, Signal market ratings, Intelligence Platform seats Also covers: Go-to-market planning, message testing, positioning, digital events Published cadence: A forward research agenda plus annual key issues and predictions Typically read by: Analyst relations, product, strategy and marketing teams; enterprise buyers evaluating a category The published work, and the person who wrote it. Futurum Research covers eleven practice areas with qualitative and quantitative assessment of technology solutions, business issues, market drivers and end-user demand dynamics. Clients get the published output — and inquiry time with the analyst who owns the category. Advisory works alongside your analyst relations, product and marketing teams: strategy sessions, message testing, go-to-market planning, digital events, lead-generation programmes. Eleven practice areas, one named analyst each Each area publishes a market model, a decision-maker study and a coverage taxonomy, so a client can see the boundaries of what is covered before they buy rather than after. Analyst access, not just analyst output A subscription is analyst time as well as analyst output. What that covers, in the firm's own list: In the subscription: Inquiry & briefings — Bring a live question to the analyst covering the category, or brief them on what you are shipping. This is the part clients underuse and get the most from.; Advisory engagements — Strategic consulting, go-to-market planning, positioning and message testing with the practice lead.; Earnings coverage — Analyst reads on quarterly results across the vendors in each practice area, published as they land.; Signal market ratings — The continuous vendor evaluation for every scored market.; Intelligence Platform — Seats on the underlying market and decision-maker data.; The research agenda — A published forward calendar — the 2026 research agenda and key issues and predictions — so clients can see what is coming and ask for it to be shaped.; Methodology & taxonomy — The methodology and taxonomy are published, which is what makes a number contestable.. Where the subscription earns out Analyst relations. Your firm is covered by people who have never used the product, and the correction cycle is a year long. Briefing cadence, inquiry access, and a research agenda they can influence before it is written. Product & strategy. A roadmap decision rests on an assumption nobody has tested against buyers. Inquiry time to pressure-test the assumption, then the decision-maker data to see whether the market agrees. Enterprise buyers. You are the one enterprise in the room without an analyst on retainer. The same coverage the vendors have, plus somebody independent to ask what the shortlist actually means. Frequently asked What does a Futurum Research subscription include? Published research across eleven practice areas, inquiry and briefing time with the covering analyst, earnings coverage, Signal market ratings and seats on the Futurum Intelligence Platform. Advisory engagements — strategy sessions, go-to-market planning, message testing, digital events — sit alongside it. What is the difference between an inquiry and a briefing? An inquiry is you asking the analyst a question: you bring a decision, they bring what they know. A briefing is you telling the analyst something: a launch, a roadmap, a repositioning. Both are included; most clients run far more briefings than inquiries and get more value from reversing that ratio. Who are the analysts and what do they cover? Each practice area has a named lead analyst. The full list, with coverage areas and contact routes, is in the analyst directory. Futurum also publishes its methodology and a taxonomy overview defining the boundaries of each area. Can Futurum work directly with our marketing or AR team? Yes — that is most of what advisory is. Futurum works with analyst relations, product and marketing teams on positioning, message testing, go-to-market planning and content programmes, and can create and distribute the resulting material through the group’s own media channels. Is Futurum Research independent if vendors are also clients? Futurum authors its research and retains editorial control over its analyses. Commissioned work — custom research, ROI studies — is identified as such and still written by Futurum rather than by the sponsor. Disclosures and policies are published. Pairs well with Futurum Intelligence Platform: The full dataset behind the research: market sizing, five-year forecasts, buyer survey data and AI synthesis. Filter it, chart it, export it. Custom Research: Surveys, AI-moderated voice interviews and analyst-led interviews, on top of data we already hold. Brief, report or full study.