# Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience

> In today’s marketplace, brands need to differentiate themselves by delivering a unique, real-time customer experience across all touch points—one that is based on solid, connected business strategy driven by data and analytics.

- Canonical: https://trial.futurumgroup.com/research-reports/real-time-analytics-key-to-unlocking-customer-insights/
- Kind: Research Report
- Published: 2018-08-18T08:02:58.000Z
- Updated: 2023-11-24T15:27:25.000Z
- Authors: [Daniel Newman](https://trial.futurumgroup.com/daniel-newman/)
- Practice areas: [Data Intelligence](https://trial.futurumgroup.com/practice-areas/data-intelligence-analytics-infrastructure/)
- Access: The full report, its underlying data and the analyst time behind it are available to Futurum clients. The body served here is the report’s public summary and is free to read, quote and cite with attribution.

In today’s marketplace, brands need to differentiate themselves by delivering a unique, real-time customer experience across all touch points—one that is based on solid, connected business strategy driven by data and analytics. This survey, conducted by Harvard Business Review Analytic Services, examines how brands can gain the ultimate competitive advantage by unifying the analytics life cycle from data to discovery to deployment. Real-Time Analytics. The Key to Unlocking Customer Insights & Driving the Customer Experience , offers a clear look at how your peers are pursuing real-time analytics as well as their reasons for doing so. Through the insights and experiences of business leaders who are using analytics to inform their customer experience, this survey will shed light on: The importance of real-time customer analytics and effectiveness The top business drivers of increased investment in real-time customer analytics Which factors are considered most important to create a foundation for real-time customer analytics and customer interactions The biggest challenges in implementing real-time customer analytics The top success factors in delivering real-time customer interactions across touch points, channels, and devices Download the survey and find out why understanding customers and anticipating their needs at every point of interaction is essential to a company’s ability to compete in the future. Download Now