# The Critical Role of Application Marketplaces

> In our latest survey research report, The Critical Role of Application Marketplaces , created in collaboration with Splunk, Futurum Research explores how organizations are using application marketplaces across IT and security operations, which features matter most to users, and how vendor…

- Canonical: https://trial.futurumgroup.com/research-reports/the-critical-role-of-application-marketplaces/
- Kind: Research Report
- Published: 2025-04-01T17:26:24.000Z
- Updated: 2026-08-07T22:06:37.000Z
- Authors: [Mitch Ashley](https://trial.futurumgroup.com/mitch-ashley/)
- Practice areas: [CIO Insights](https://trial.futurumgroup.com/practice-areas/cio-technology-buyers/), [Software Lifecycle Engineering](https://trial.futurumgroup.com/practice-areas/software-lifecycle-engineering/)
- Tags: AI, AppDev, application marketplaces, automation, AWS, customer insights, DevOps, Splunk, splunkbase, turnkey apps, vendor ecosystems
- Access: The full report, its underlying data and the analyst time behind it are available to Futurum clients. The body served here is the report’s public summary and is free to read, quote and cite with attribution.

As enterprises seek greater agility and efficiency in their digital operations, application marketplaces have emerged as powerful platforms for extending the value of core technology solutions. With a growing reliance on apps that enable automation, data integration, and faster innovation, organizations are increasingly turning to trusted vendor marketplaces to meet evolving business needs. These marketplaces are no longer simply repositories for plug-ins—they are strategic hubs where IT, security, and developer teams discover turnkey solutions that streamline workflows, integrate data sources, and deliver business outcomes with minimal friction. Application marketplaces enable vendors to strengthen customer retention and provide partners with new routes to deliver differentiated value. In our latest survey research report, The Critical Role of Application Marketplaces, created in collaboration with Splunk, Futurum Research explores how organizations are using application marketplaces across IT and security operations, which features matter most to users, and how vendor ecosystems like Splunkbase are evolving to meet modern demands. In this research report, you will learn: How application marketplaces are shaping software distribution and vendor ecosystems Which features and functionality matter most to users—from ease of installation to app support Insights from Splunkbase users on app frequency, preferences, and desired improvements Why AI, automation, and turnkey solutions are central to the next evolution of marketplaces If you’re exploring how to drive more value from your technology stack, be sure to download your copy of The Critical Role of Application Marketplaces today. In partnership with: