# Futurum Research

> Futurum is the AI-native research and advisory firm: proprietary market data, 15 years of spending intent, and the analysts who cover your market, in one platform.

- Canonical: https://trial.futurumgroup.com/research/
- Published: 2026-09-08

The Futurum Intelligence Platform
The future of decision intelligence is here.
Futurum is the AI-native research and advisory firm: proprietary market data, 15 years of spending intent, and the analysts who cover your market, in one platform.
Live, not quarterly. Refreshed with every earnings call, launch and buyer signal.
Data no model has. Spending intent, market data, decision-maker surveys and G2 reviews.
Analysts on call. The practice leads who cover your market, included with the platform.
200+ Fortune 500 clients · 1,000+ vendors scored · 10+ practice areas · Signal forecasts 6–12 months ahead

The companies that shape technology work with Futurum
Amazon, AMD, Dell, Microsoft, NVIDIA, Qualcomm, Salesforce, Samsung, ServiceNow

Research the market is reading this week

Analyze. Advise. Assess. Amplify.
Every stage of a technology decision, one group.
Analyze: Activate market intelligence. Futurum Intelligence Platform, Futurum Signal vendor ratings, Futurum AI, Spending intent and market data, Earnings coverage.
Futurum Intelligence Platform: Market data, buyer intent, AI synthesis.
Futurum Equities: Independent global research on the AI infrastructure stack.
Advise: Shape strategy and offerings. Analyst advisory, Custom research, Living Intelligence, Primary research with buyers and executives.
Futurum Research: Analysts and practice leads across 10+ practice areas.
Assess: Validate messaging and prove claims. Testing and benchmarking, ROI Spectrum business value analysis, Competitive intelligence.
Signal65: Independent testing, benchmarking and validation, from engineers rather than marketers.
Amplify: Drive content and engagement. Six Five webcasts and Summit, Tech Field Day events, Techstrong live and editorial, Strategy, content and activation.
Six Five Media: The Six Five podcast and summit.
Tech Field Day: Credibility and experiences with IT decision-makers.
Techstrong Group: Editorial reach into the IT audience.
VisibleImpact: Strategy, content, and activation.

One proprietary data lake. An analyst on top of every answer.
Data no general-purpose model can see, joined in one lake, turned into answers and scores, and owned by the expert who covers your market.
The practice lead who covers your market sets the scoring, reviews what the platform says, and takes your call. Access is included with the platform.
Futurum AI. Plain-language answers, every claim cited to its source.
Futurum Signal. Vendor scores from 1 to 100 that forecast momentum 6–12 months ahead.
The Futurum data lake. Vendors, markets and buyers joined in one place, refreshed continuously, every number traceable to its source.
Spending intent: 10,000+ IT decision-makers tracked over 15 years: where budgets move next.
Market data: 10+ practice areas sized, shared and forecast to 2030.
Decision-maker surveys: 850+ verified buyers on what they run, weigh and plan to buy.
G2 reviews: 6M+ verified reviews and buyer intent on the products in use.
Market signals: 50K+ signals a day from earnings calls, launches and filings.

Research built around your company.
When you need proof, not just data: commissioned work from the same analysts and the same data lake.
Custom Research. Primary research with the buyers and executives you need to reach, designed around your question.
ROI Spectrum. Business value analysis that quantifies what your product returns, validated by Futurum.
Living Intelligence. Research that never goes stale: continuously refreshed insight, grounded in data and analyst context.
Testing, Labs & Validation. Prove your claims with hands-on testing and benchmarks from Signal65 engineers.
Content & Campaigns. Turn the findings into analyst-hosted video, live events and content that travels.

Trusted by the teams that shape technology
"We continue to find their innovative approach to research, analysis, and influence highly valuable and strategic to our AR strategy." Jennifer Douglas, Analyst Relations Lead, Microsoft
"The Futurum Group has been an indispensable partner in shaping our go-to-market strategy… consistently delivered outstanding results." Eric Odell, Director, Solutions Marketing, BMC
"The Futurum Group stands out for their commitment to serving their customers in a timely manner, whether it’s providing key data points for board meeting preparation or engaging in a custom project." Dave Matson, Head of Analyst Relations, GoTo

Why we rebuilt the analyst firm
Legacy research was built for a market that moved once a quarter.  A quadrant is a photograph of a room everyone has already left.
Markets, buyers, and competitors now change weekly. The intelligence you use to make decisions has to change with them, and it has to show its work.
So we built Futurum on a different spine. Live data instead of static reports. A platform instead of a PDF. Analysts who train the models and verify every score rather than write around them. We call it AI Decision Intelligence, and it is the category that replaces legacy research.