# Amplify

> Research is worth what it reaches. Video, podcasts, field days, webinars and campaign assets through the group’s own channels.

- Canonical: https://trial.futurumgroup.com/services/amplify/
- Published: 2026-09-09

Amplify
Research is worth what it reaches. Futurum owns the channels that carry it.

In one sentence
Amplify is Futurum’s content and campaigns practice: it takes research and puts it in front of an audience through the group’s own owned channels — Six Five Media, Techstrong, Tech Field Day and VisibleImpact — rather than handing a client a document and wishing them luck.

The short version
Type: Engagement · content and campaigns
Six Five Media: Executive video and summit programming, with Moor Insights & Strategy
Techstrong: Editorial reach into DevOps, cybersecurity, cloud-native and digital transformation practitioners
Tech Field Day: Invite-only technical sessions with a dozen independent delegates, live-streamed and archived
VisibleImpact: Messaging, content and design — the studio that turns a story into sales-ready material
Also includes: Turnkey webinars, infographics, white-label enablement kits, answer-engine landing pages hosted by Futurum

Research is worth what it reaches.
Futurum owns the channels that carry the work: video, podcasts, invite-only technical events, editorial reach into practitioner audiences, and the studio that turns a story into material a sales team can actually use.
Most firms hand you a PDF and wish you luck. This is the part that happens after.

Four companies, four different audiences
They are not interchangeable. Each one reaches a group the others do not, which is why a campaign usually runs across more than one.

What actually ships
Turnkey webinars and video, infographics, white-label enablement kits for sales and partners, and answer-engine landing pages hosted by Futurum so the work is reachable by the assistants buyers now ask first.

Where distribution is the constraint
Marketing and analyst relations teams. The research is finished, it is good, and the campaign around it is a PDF on a landing page. Four owned channels with four different audiences, plus the assets that make the work usable by sales and partners.
Technology vendors. Your story is right and the audience that needs to hear it is somebody else's. Executive video, practitioner editorial, invite-only technical sessions and the studio work that turns a story into sales-ready material.

Frequently asked
What is Futurum Amplify? Futurum’s content and campaigns practice. It builds the assets around a piece of research — video, webinars, infographics, enablement kits, landing pages — and distributes them through the group’s owned channels: Six Five Media, Techstrong, Tech Field Day and VisibleImpact.
Which media properties does The Futurum Group own? Six Five Media (a joint venture with Moor Insights & Strategy), Techstrong Group, Tech Field Day and VisibleImpact. Signal65 and ETR are also Futurum companies, on the testing and data side rather than media.
Can we buy amplification without commissioning research? Yes, though it is usually bought alongside a research engagement. Standalone amplification tends to make sense for a launch moment where the story already exists and the problem is reach.
What is Tech Field Day and who attends? A series of invite-only technical meetings between sponsoring enterprise IT companies and independent influencers, called delegates, invited from around the world. Over two to three days a panel of roughly a dozen delegates works through presentations, demos and roundtables with six to ten companies. Sessions are live-streamed and archived.
Does Futurum guarantee coverage or placement? Futurum produces and distributes commissioned content through its own channels, and editorial coverage remains editorial. The distinction matters: it is why the analyst-authored work carries weight in the first place.

Pairs well with
Custom Research: Surveys, AI-moderated voice interviews and analyst-led interviews, on top of data we already hold. Brief, report or full study.
Living Research: The premium format. The narrative, the charts and the ROI re-author for the reader's industry, region and role, and the data behind them keeps getting re-fielded.