Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

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Practice areaEnterprise Software AnalystNick Patience Clear all

Google's Vertical AI Bet Governance Matters More Than Models

Market Coverage

Google’s Vertical AI Bet: Governance Matters More Than Models

Nick Patience, VP & Practice Lead for AI Platforms at Futurum, examines Google Cloud’s new vertical AI platforms for legal and financial services, and asks whether governed connectors can finally close AI’s pilot-to-production gap.

Nick PatienceAugust 26, 2026