Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

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Practice areaCIO Insights CompanyAWS AnalystVikram Rathnam Clear all

OpenAI Moves Up the Stack and Competes With the Platforms It Powers

Market Coverage

OpenAI Moves Up the Stack and Competes With the Platforms It Powers

Futurum Research’s Mitch Ashley, Nick Patience, and Vikram Rothnam examine how OpenAI used DevDay 2026 to move up the stack, claiming the work surface, the agent runtime, and the pricing that meters both, and what it leaves the CIO to govern.

Mitch Ashley, Nick Patience, Vikram RathnamOctober 1, 2026