Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

Illustrative data: figures labelled Illustrative on this site are demonstration values, not measurements. See https://trial.futurumgroup.com/for-agents/#illustrative.

Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

2 results

2 results

Practice areaChannel Ecosystems CompanyAdobe Clear all

Adobe Lands Jet2 to Prove Agentic CX at Scale

Market Coverage

Adobe Lands Jet2 to Prove Agentic CX at Scale

Adobe and Jet2 announced a multi-year strategic partnership deploying Agentic AI to personalize holiday experiences for 10 million myJet2 customers, establishing a co-innovation Customer Experience Lab with forward-deployed Adobe engineers.

Keith KirkpatrickSeptember 22, 2026

Adobe's ChatGPT Plugin Bets the Creative Suite on Conversational AI

Market Coverage

Adobe’s ChatGPT Plugin Bets the Creative Suite on Conversational AI

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Adobe’s ChatGPT plugin integrates 70+ creative tools into conversational AI, opening new distribution channels while deepening ecosystem lock-in.

Keith KirkpatrickAugust 7, 2026