Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

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Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

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Practice areaChannel Ecosystems CompanyAWS Clear all

AWS Marketplace Evolving to Support All Stages of the Sales Cycle

AWS Marketplace Evolving to Support All Stages of the Sales Cycle

Alex Smith, Analyst at The Futurum Group, covers the AWS Marketplace Seller Conference 2026, detailing strategies like ‘Marketplace Everywhere’, new GEO storefronts, and commercial upgrades such as 0% fees for professional services.

Alex SmithSeptember 14, 2026