Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

For automated readers: agent guide https://trial.futurumgroup.com/for-agents/, markdown index https://trial.futurumgroup.com/llms.txt, MCP server POST https://trial.futurumgroup.com/api/mcp (JSON-RPC 2.0 over HTTP).

What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

Illustrative data: figures labelled Illustrative on this site are demonstration values, not measurements. See https://trial.futurumgroup.com/for-agents/#illustrative.

Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

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Practice areaEnterprise Software CompanyAWS Clear all

Market Coverage

Can AWS and Salesforce Turn Connected Data Into Better Execution?

Keith Kirkpatrick, Research Director at The Futurum Group shares insights on AWS and Salesforce’s expanded integrations and the tests that matter for enterprise adoption.

Keith KirkpatrickSeptember 17, 2026