Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

Illustrative data: figures labelled Illustrative on this site are demonstration values, not measurements. See https://trial.futurumgroup.com/for-agents/#illustrative.

Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

2 results

2 results

Practice areaEnterprise Software CompanyGoogle Clear all

Will Embedded AI Strengthen Adobe’s Creative Software Position

Market Coverage

Will Embedded AI Strengthen Adobe’s Creative Software Position?

Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s push to embed multi-model generation and AI assistance across professional video workflows.

Keith KirkpatrickSeptember 10, 2026

Google's Vertical AI Bet Governance Matters More Than Models

Market Coverage

Google’s Vertical AI Bet: Governance Matters More Than Models

Nick Patience, VP & Practice Lead for AI Platforms at Futurum, examines Google Cloud’s new vertical AI platforms for legal and financial services, and asks whether governed connectors can finally close AI’s pilot-to-production gap.

Nick PatienceAugust 26, 2026