Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

For automated readers: agent guide https://trial.futurumgroup.com/for-agents/, markdown index https://trial.futurumgroup.com/llms.txt, MCP server POST https://trial.futurumgroup.com/api/mcp (JSON-RPC 2.0 over HTTP).

What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

Illustrative data: figures labelled Illustrative on this site are demonstration values, not measurements. See https://trial.futurumgroup.com/for-agents/#illustrative.

Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

2 results

2 results

Practice areaEnterprise Software CompanyNVIDIA Clear all

Salesforce's Real Moat Behind Koa Is Its CRM Training Data

Analyst Insight

Salesforce’s Real Moat Behind Koa Is Its CRM Training Data

Keith Kirkpatrick, VP, Research, Enterprise Software & Digital Workflows at Futurum, argues that Koa’s real defense isn’t the model Salesforce built, but the CRM training data behind it.

Keith KirkpatrickSeptember 22, 2026

Salesforce Bets on Silicon Synergy and Metadata to Make Business AI Practical

Salesforce Bets on Silicon Synergy and Metadata to Make Business AI Practical

Brad Shimmin, industry analyst at The Futurum Group, analyzes how Salesforce and NVIDIA designed the Koa CRM reasoning model to solve inference economics and defend platform data gravity.

Brad ShimminSeptember 22, 2026