Who we serve
Futurum for go-to-market leaders
Turn a complex technology story into market understanding and demand, with the research, proof, and reach in one program.
Publish something the market quotes, and then actually get it read by the people who decide.
IllustrativeDemonstration values follow. Not measurements.
6M+ verified G2 buyer reviews behind the research, plus four owned channels to carry it
Your value messaging is aspirational and the market can tell.
The decisions you make
Each one has an instrument that answers it, and an analyst accountable for the answer.
Futurum MediaPrograms
One orchestrated program, three properties
Reach, credibility, activation
Techstrong, Tech Field Day, Futurum Media ServicesHow it works
- Which story do we lead with, and will the market believe it?
- Custom researchPrimary research and analyst positioning that give the story evidence and a credible voice.
- How do we prove it?
- Signal65 validation and PINNACLEThird-party testing from engineers, not marketers, and benchmark results the market can check.
- Where do we reach IT decision-makers who tune out ads?
- Techstrong and Tech Field DayEditorial reach into the IT audience and credibility with practitioners who evaluate engineers.
- How do we activate across formats, channels, and the models buyers ask?
- Futurum Media ServicesStrategy, content, and activation, full-funnel, structured so answer engines carry the finding.
What a go-to-market team actually buys
The instruments above are products. This is where each one is described, priced and bought.
- EngagementCustom Research
Surveys, AI-moderated voice interviews and analyst-led interviews, on top of data we already hold. Brief, report or full study.
- Engagement · PremiumLiving Research
The premium format. The narrative, the charts and the ROI re-author for the reader's industry, region and role, and the data behind them keeps getting re-fielded.
- Engagement · Signal65Labs, Testing & Validation
Signal65 puts the product on the bench and publishes what it measured. Third-party proof for a performance claim you need buyers to believe.
- Engagement · Content & campaignsAmplify
Video, podcasts, field days, webinars and campaign assets through Six Five Media, Techstrong, Tech Field Day and VisibleImpact.
Who runs these programs
Custom research and the Signal65 bench are people, not a subscription.
From the analysts
The newest published work across every practice area, because a story can land in any of them.
VAST DataEnclave Unifies Proprietary Models and Sensitive Enterprise Data
Brad Shimmin, VP and Practice Lead at Futurum, analyzes how VAST DataEnclave leverages NVIDIA Confidential Computing to manage proprietary AI models and sensitive data as unified operating system resources.
Inside DataRobot’s Enterprise Agentic Strategy
Nick Patience, VP & Practice Lead for AI Platforms at Futurum, examines DataRobot’s Chevron and Aon deployments and asks whether its agent workforce platform strategy is built to last.
Persistent Lands Nagarro: A Channel-Ready AI Services Play
Persistent Systems secures 83.25% of Nagarro SE in voluntary takeover, combining European engineering talent with AI consulting capabilities as channel partners drive demand for custom application development and AI services.
Can One Role Fix Enterprise AI's Broken Delivery Chain?
Impetus Technologies launches Forward Builders, formalizing two years of AI expertise with context engineering and a single-owner model to accelerate agentic AI systems to production.
Wayve Lands Mercedes-Benz: Embodied AI Enters Premium Auto
Wayve and Mercedes-Benz will integrate Wayve AI Driver into premium vehicles within two years, marking the first generalized AI driving system in luxury cars and establishing Wayve as a scalable AI infrastructure provider.
Stablecoin Meets Mainstream: NBX Taps Tieto Banktech for Card Infrastructure
Norwegian Block Exchange signs with Tieto Banktech to offer digital and physical Visa payment cards for stablecoin users, marking a significant step toward mainstream adoption of digital assets in everyday spending.
Where to start
The order a marketing or analyst-relations team usually takes these in. The research comes first, then the reach.
- 01Start here
- Custom Research
Surveys, AI-moderated voice interviews and analyst-led interviews, on top of data we already hold. Brief, report or full study.
- ROI Spectrum
A defensible ROI study CFOs accept. Thousands of modelled scenarios, five categories of business impact, a range instead of one flattering number.
- Custom Research
- 02Then
- Living Research
The premium format. The narrative, the charts and the ROI re-author for the reader's industry, region and role, and the data behind them keeps getting re-fielded.
- Amplify
Video, podcasts, field days, webinars and campaign assets through Six Five Media, Techstrong, Tech Field Day and VisibleImpact.
- Living Research
- 03Later
- Research & Advisory
Inquiry, briefings, earnings coverage and the published research agenda. Analyst time, not just analyst output.
- Research & Advisory
Turn a story into demand.
Bring the decision. We will show you what Futurum can see, with the analyst in the room.