Research notes and analysis from the Futurum practice areas.
41 results · page 1 of 3
Adobe and Jet2 announced a multi-year strategic partnership deploying Agentic AI to personalize holiday experiences for 10 million myJet2 customers, establishing a co-innovation Customer Experience Lab with forward-deployed Adobe engineers.
Keith Kirkpatrick, VP, Research, Enterprise Software & Digital Workflows at Futurum, argues that Koa’s real defense isn’t the model Salesforce built, but the CRM training data behind it.
Keith Kirkpatrick, Vice President, Research, at Futurum, HubSpot's Fall 2026 Spotlight release introduces Growth Context, an AI-native framework positioning the company as a CRM leader for SMB and mid-market teams.
Keith Kirkpatrick, Research Director at The Futurum Group, examines Salesforce’s Google Cloud expansion and the tests ahead for enterprise workflows and commerce.
Keith Kirkpatrick, Research Director at The Futurum Group shares insights on Claude for Financial Advisors, workflow integration, and the evidence needed to establish advisor productivity gains.
Keith Kirkpatrick, Research Director at The Futurum Group shares insights on AWS and Salesforce’s expanded integrations and the tests that matter for enterprise adoption.
Salesforce's AIforce platform delivers CRM data, workflows, and governance to any AI interface, positioning Everywhere Intelligence Layer as the next interface revolution for enterprises seeking faster time-to-value.
Keith Kirkpatrick, Vice President, Research, at Futurum, Zendesk's Specialized AI Agents reshape customer experience automation, automating up to 80% of enterprise workflows with industry and custom solutions.
Keith Kirkpatrick, VP & Research Director, Enterprise Software & Digital Workflows at Futurum, shares his insights on Zendesk’s new real-time voice translation feature for contact centers and what it will take to earn customer trust.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s new agentic AI agents address enterprise deployment gaps, with 64.9% of decision-makers prioritizing autonomous agents for job-ready solutions.
Keith Kirkpatrick, VP, Research, Enterprise Software & Digital Workflows at Futurum, shares his insights on whether Qualtrics’ new XM Data & AI platform can close the AI-widened Experience Gap.
Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s push to embed multi-model generation and AI assistance across professional video workflows.
Nextworld’s Platform 25.2 introduces Ambient AI agents with no-code workflows, positioning the vendor as a simpler alternative to assembling disparate AWS services for mid-market ERP buyers.
Keith Kirkpatrick, Vice President, Research, at Futurum, says Smartsheet’s APAC leadership moves signal aggressive enterprise work management positioning, driven by generative AI adoption and integration capabilities.
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Genesys’s new four-layer agentic orchestration stack, which aims to make Genesys Cloud the enterprise system of record for AI-driven customer experience.
Keith Kirkpatrick, Vice President & Research Director at Futurum, analyzes how Adobe’s CEO succession positions the company to capitalize on surging enterprise demand for agentic AI and customer experience orchestration.
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on new Agentforce Edition tiers, and discusses how consolidation of AI, Slack, Tableau Next, data security, and Premier Success Plans into a single SKU may help buyers.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe’s embedding of 70+ tools into Slack demonstrates enterprise demand for integrated, workflow-native AI capabilities.
Salesforce’s Winter ’27 release enhances Agentic AI across contact center, commerce, and scheduling, with 73.1% of enterprises prioritizing it and early metrics showing 13% conversion lifts.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Digital Workflows at Futurum, WalkMe’s agentic AI lets digital adoption pros build in-app guidance and measure success through natural-language conversation.