Research notes and analysis from the Futurum practice areas.
24 results · page 1 of 2
Adobe and Jet2 announced a multi-year strategic partnership deploying Agentic AI to personalize holiday experiences for 10 million myJet2 customers, establishing a co-innovation Customer Experience Lab with forward-deployed Adobe engineers.
Keith Kirkpatrick, VP, Research, Enterprise Software & Digital Workflows at Futurum, argues that Koa’s real defense isn’t the model Salesforce built, but the CRM training data behind it.
Keith Kirkpatrick, Vice President, Research, at Futurum, HubSpot's Fall 2026 Spotlight release introduces Growth Context, an AI-native framework positioning the company as a CRM leader for SMB and mid-market teams.
Keith Kirkpatrick, Research Director at The Futurum Group, examines Salesforce’s Google Cloud expansion and the tests ahead for enterprise workflows and commerce.
Keith Kirkpatrick, Research Director at The Futurum Group shares insights on Claude for Financial Advisors, workflow integration, and the evidence needed to establish advisor productivity gains.
Keith Kirkpatrick, Research Director at The Futurum Group shares insights on AWS and Salesforce’s expanded integrations and the tests that matter for enterprise adoption.
Salesforce's AIforce platform delivers CRM data, workflows, and governance to any AI interface, positioning Everywhere Intelligence Layer as the next interface revolution for enterprises seeking faster time-to-value.
Keith Kirkpatrick, Vice President, Research, at Futurum, Zendesk's Specialized AI Agents reshape customer experience automation, automating up to 80% of enterprise workflows with industry and custom solutions.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s new agentic AI agents address enterprise deployment gaps, with 64.9% of decision-makers prioritizing autonomous agents for job-ready solutions.
Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s push to embed multi-model generation and AI assistance across professional video workflows.
Nextworld’s Platform 25.2 introduces Ambient AI agents with no-code workflows, positioning the vendor as a simpler alternative to assembling disparate AWS services for mid-market ERP buyers.
Keith Kirkpatrick, Vice President, Research, at Futurum, says Smartsheet’s APAC leadership moves signal aggressive enterprise work management positioning, driven by generative AI adoption and integration capabilities.
Keith Kirkpatrick, Vice President & Research Director at Futurum, analyzes how Adobe’s CEO succession positions the company to capitalize on surging enterprise demand for agentic AI and customer experience orchestration.
Google Cloud unveiled Gemini Enterprise for Legal on August 25, 2026, a domain-specific agentic platform combining secure MCP connectors, legal skills, and governed controls to address enterprise adoption barriers in confidentiality and reliability.
Google Cloud’s Gemini Enterprise for Financial Services tackles enterprise adoption barriers by addressing reliability, hallucination management, and data security in financial workflows.
RingCentral unveiled AIR Pro, an agentic AI suite designed for enterprise contact centers, featuring vertical readiness for healthcare, unified workforce engagement, and built-in compliance analytics at Customer Contact Week 2026.
Pegasystems launched Customer Engagement Studio, enabling agentic campaign design with governance and compliance. Through Gryphon partnership, Pega offers end-to-end responsible AI for regulated industries.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s Headless 360 positions agentic AI as the dominant enterprise priority, enabling rapid agent deployment with 100+ reusable skills.
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights on SAP’s open ABAP tooling, migration agents, and usage-based model for enterprise AI development.
Intuit’s Summer 2026 Enterprise Suite embeds generative AI and industry-specific workflows, positioning itself as the AI-native alternative to traditional ERP vendors for mid-market dominance.