Research notes and analysis from the Futurum practice areas.
6 results
Adobe and Jet2 announced a multi-year strategic partnership deploying Agentic AI to personalize holiday experiences for 10 million myJet2 customers, establishing a co-innovation Customer Experience Lab with forward-deployed Adobe engineers.
Salesforce's AIforce platform delivers CRM data, workflows, and governance to any AI interface, positioning Everywhere Intelligence Layer as the next interface revolution for enterprises seeking faster time-to-value.
Google Cloud unveiled Gemini Enterprise for Legal on August 25, 2026, a domain-specific agentic platform combining secure MCP connectors, legal skills, and governed controls to address enterprise adoption barriers in confidentiality and reliability.
Google Cloud’s Gemini Enterprise for Financial Services tackles enterprise adoption barriers by addressing reliability, hallucination management, and data security in financial workflows.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s Headless 360 positions agentic AI as the dominant enterprise priority, enabling rapid agent deployment with 100+ reusable skills.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Adobe’s ChatGPT plugin integrates 70+ creative tools into conversational AI, opening new distribution channels while deepening ecosystem lock-in.