Salesforce and Google Cloud Expand Access to CRM Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, examines Salesforce’s Google Cloud expansion and the tests ahead for enterprise workflows and commerce.
Analyst Insights
Research notes and analysis from the Futurum practice areas.
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Nextworld’s Ambient AI Bet: Platform Play or Niche Contender?
Nextworld’s Platform 25.2 introduces Ambient AI agents with no-code workflows, positioning the vendor as a simpler alternative to assembling disparate AWS services for mid-market ERP buyers.
Freshworks Bets on FedRAMP to Crack the $102 Billion Federal IT Market
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Freshworks’ FedRAMP ‘In Process’ designation enables it to capture federal IT market share through its AI-powered Freshservice platform.