Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

For automated readers: agent guide https://trial.futurumgroup.com/for-agents/, markdown index https://trial.futurumgroup.com/llms.txt, MCP server POST https://trial.futurumgroup.com/api/mcp (JSON-RPC 2.0 over HTTP).

What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

Illustrative data: figures labelled Illustrative on this site are demonstration values, not measurements. See https://trial.futurumgroup.com/for-agents/#illustrative.

Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

Tech Audit Newsroom For agents Login

Become a Client

Analyst Insights

Research notes and analysis from the Futurum practice areas.

2 results

2 results

Practice areaCybersecurity AnalystKeith Kirkpatrick Clear all

Salesforce's Agentforce Deployment: A Major shift for Military HR Operations?

Market Coverage

Salesforce’s Agentforce Deployment: A Major shift for Military HR Operations?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce’s groundbreaking Agentic Enterprise deployment at U.S. Army HRC demonstrates secure AI operations at scale, delivering $6M annual sav.

Keith KirkpatrickAugust 5, 2026

The Data Foundation Problem: Why "Bring AI to Your Data" Beats the AI Data Lake

Podcast Insight Brief

The Data Foundation Problem: Why “Bring AI to Your Data” Beats the AI Data Lake

OpenText’s Waqas Ahmed and Futurum’s Keith Kirkpatrick on why the fastest AI pilots fail for a data-governance reason nobody names in the demo. From Utilizing AI, “Trusted Data Foundations for AI Applications.”

Keith KirkpatrickAugust 3, 2026