Salesforce and Google Cloud Expand Access to CRM Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, examines Salesforce’s Google Cloud expansion and the tests ahead for enterprise workflows and commerce.
Analyst Insights
Research notes and analysis from the Futurum practice areas.
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Can AWS and Salesforce Turn Connected Data Into Better Execution?
Keith Kirkpatrick, Research Director at The Futurum Group shares insights on AWS and Salesforce’s expanded integrations and the tests that matter for enterprise adoption.
The Data Foundation Problem: Why “Bring AI to Your Data” Beats the AI Data Lake
OpenText’s Waqas Ahmed and Futurum’s Keith Kirkpatrick on why the fastest AI pilots fail for a data-governance reason nobody names in the demo. From Utilizing AI, “Trusted Data Foundations for AI Applications.”