Alex Smith
GM, Futurum Research, VP & Practice Lead, Ecosystems, Channels, & Marketplaces
Practice Area
Channel Ecosystems
Futurum's coverage of Channel Ecosystems: analyst insights, research reports and vendor evaluations.
Analysts covering Channel Ecosystems
All practice areas
Brad Shimmin
Vice President & Practice Lead, Data Intelligence, Analytics, & Infrastructure
Keith Kirkpatrick
Vice President & Research Director, Enterprise Software & Digital Workflows
Mitch Ashley
Vice President & Practice Lead, CIO & Technology Buyers, and Software Lifecycle Engineering
Nick Patience
Vice President & Practice Lead, AI Platforms
Latest insights
All Channel Ecosystems insightsPersistent Lands Nagarro: A Channel-Ready AI Services Play
Persistent Systems secures 83.25% of Nagarro SE in voluntary takeover, combining European engineering talent with AI consulting capabilities as channel partners drive demand for custom application development and AI services.
Wayve Lands Mercedes-Benz: Embodied AI Enters Premium Auto
Wayve and Mercedes-Benz will integrate Wayve AI Driver into premium vehicles within two years, marking the first generalized AI driving system in luxury cars and establishing Wayve as a scalable AI infrastructure provider.
Stablecoin Meets Mainstream: NBX Taps Tieto Banktech for Card Infrastructure
Norwegian Block Exchange signs with Tieto Banktech to offer digital and physical Visa payment cards for stablecoin users, marking a significant step toward mainstream adoption of digital assets in everyday spending.
Adyen Bets on SMB Embedded Finance With Flatpay Partnership
Adyen's partnership with Danish fintech unicorn Flatpay positions the payment giant as the financial infrastructure backbone for SMB embedded finance across seven European markets, addressing critical integration and time-to-value priorities.
Adobe Lands Jet2 to Prove Agentic CX at Scale
Adobe and Jet2 announced a multi-year strategic partnership deploying Agentic AI to personalize holiday experiences for 10 million myJet2 customers, establishing a co-innovation Customer Experience Lab with forward-deployed Adobe engineers.
AI Fuels Record Cyberattacks in Italy, and a Channel Opportunity
Exprivia's Q2 2026 threat report reveals record AI-driven cyberattacks on Italian organizations, as cybersecurity becomes a top revenue driver for global channel partners.
Wiz Bets on MCP to Make WIN the AI Security Integration Layer
Wiz's MCP-powered agent integrations let partner AI agents access live security context during investigations, positioning the company at the forefront of AI-driven security innovation in a market forecast to reach $337.8B by 2029.
Softcat Buys GDT: A Transatlantic Platform Play
Softcat's acquisition of Dallas-based GDT instantly creates a scaled, multi-geography platform positioned to compete for enterprise demand across AI, cybersecurity, and data centre modernisation.
Stratpoint's Cloud Award Signals Rising Regional Partner Stakes
Stratpoint Technologies won the Philippines Technology Excellence Award for Cloud Services at the Asian Technology Excellence Awards 2026, establishing itself as a trusted regional leader for cloud and AI-integrated enterprise solutions.
Comarch's People-First AI Bet: Thought Leadership or Market Edge?
Comarch strengthens its thought leadership position by contributing to Poland's AI ecosystem conversation through RzeczpospolitAI publication and demonstrating people-first AI transformation philosophy via its four-level AI Academy program.
PyTorch Day Japan Brings Open-Source AI to Tokyo
PyTorch Day Japan 2026 convenes ML engineers and AI researchers in Tokyo on December 10 to explore sovereign AI development, open-source inference, and enterprise adoption.
AI Value Isn't a Tech Problem. It's an Operating Model Problem.
Operating model readiness, not technology, is the critical barrier preventing enterprises from scaling AI value, creating a massive consulting opportunity.
Research Reports
All Channel Ecosystems reportsFrom Pilots to Production: Why Agentic AI Runs Through the Ecosystem
In its latest report, From Pilots to Production: Why Agentic Transformation Runs Through the Ecosystem, published in partnership with Google Cloud, Futurum Research examines why enterprise AI spending keeps climbing while production and measured ROI lag behind, and why closing that gap runs through…
A Shift from Technology to Intelligence: The Rise of the Frontier Partner
Discover the Orchestration Era of enterprise AI. Frontier Partners: AI-first firms building original, agent-based solutions for business transformation.
From Potential to Production: Enterprise AI with a Partner Ecosystem
In our latest market brief, From Potential to Production: Accelerating Enterprise AI Through a Collaborative Partner Ecosystem, completed in partnership with Hewlett Packard Enterprise (HPE), Futurum Research examines how a unified AI platform combined with a curated network of ISV partners helps…
Enabling the Agentic AI Ecosystem Through watsonx
In our latest Market Brief, Enabling the Agentic AI Ecosystem Through watsonx , developed in partnership with IBM, Futurum Research explores how agentic AI will redefine digital labor and enterprise workflows.
Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy
In our latest market study, Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy, Futurum uncovers the strategies and results from top-performing ISVs and channel partners leveraging the Google Cloud Marketplace as a transformational sales platform.