Market sizing, benchmarks and custom research from the Futurum analyst team.
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In our latest thought leadership brief, The Platform Payoff: How AI Makes the Case for a Unified Enterprise Stack , completed in partnership with Salesforce, Futurum Research examines why enterprise buyers are consolidating fragmented AI tools into unified platforms, and what that shift means for…
In its latest thought leadership study, completed in partnership with IFS, Futurum Research surveys 664 enterprise decision-makers and interviews IT and operations leaders at six IFS customers running digital workers in production.
In Redefining Creative Workflows in the AI Era , completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that integrate workflows, strengthen governance, improve financial efficiency, and…
In our latest BEV Report, From Pipeline to Financial Impact: The Business Economic Value of SAP Sales Cloud , completed in partnership with SAP, Futurum Research examines how SAP Sales Cloud helps enterprises strengthen revenue execution, improve predictability, and align sales activity more…
In our latest market brief, The Future of AI-Driven Service Operations , completed in partnership with Zendesk, Futurum Research explores the demand drivers behind AI-enabled service transformation and the ways organizations must evolve their service operations to deliver faster, more personalized…
In our latest market report, Unlocking Enterprise Value: The Real-World Benefits and ROI of SAP’s Embedded Business AI, completed in partnership with SAP, Futurum Research explores how embedded AI—grounded in trusted data, governed responsibly, and architected directly into business…
In our latest Market Report, Intelligence at Scale: How SAP’s AI Platform Delivers Enterprise-Wide Impact, Futurum Research explores how embedded, platform-based AI helps enterprises move from isolated experiments to measurable, cross-business outcomes.
In our latest Market Report, The Importance of Strategic Portfolio Management and Data-Driven Planning for Modern Enterprises, developed in partnership with IBM, Futurum Research examines how enterprises are using modern SPM platforms to drive alignment between strategy, execution, and financial…
In this case study, The Futurum Group explores how AGILITA used SAP Business AI to transform a routine but critical workflow—delivering both operational improvements and meaningful business outcomes.
In our latest market report, From Data to Decisions: How ERP-Embedded AI/ML Makes Predictive Insights Accessible, produced in partnership with Epicor, Futurum Research outlines how embedding AI and ML into ERP systems helps unify data, automate processes, and deliver predictive insights that…
This benchmark assesses how major enterprise software vendors are implementing agentic AI in customer help today.
In our latest Research Brief, Beyond HR Compliance: Building Employee Trust Amid Global Uncertainty, completed in partnership with SAP, Futurum Research examines how compliance can evolve from a cost center into a trust-building advantage, helping organizations navigate global uncertainty with…
In our latest Market Brief, Enabling the Agentic AI Ecosystem Through watsonx , developed in partnership with IBM, Futurum Research explores how agentic AI will redefine digital labor and enterprise workflows.
In our latest report, Unlocking the Total Economic Value of Smartsheet , completed in partnership with Smartsheet, The Futurum Group quantifies the platform’s financial and operational impact, revealing how Smartsheet helps organizations accelerate decision-making, streamline workflows, and realize…
In this research brief, Logitech Enables Microsoft Copilot in Teams Rooms: Boosting Productivity and Engagement with Next-Generation AI Technology , which is authored by The Futurum Group in collaboration with Logitech, we discuss the key challenges often faced using hybrid meetings.
In our latest research brief completed in partnership with Epicor, Leveraging Epicor’s Grow Data Platform for Better Insights and Improved CX , we discuss the key reasons to utilize a CDP, discuss the critical features and technologies that underpin the most useful and powerful CDPs, and the key…
In our latest white paper completed in partnership with Epicor, Unveiling the Power of Unified Data: A Deep Dive into Epicor’s Grow Data Platform , we discuss the key reasons to utilize a CDP, discuss the critical features and technologies that underpin the most useful and powerful CDPs, and the…
In our latest brief, How AI is Transforming the Economics of Customer Service , completed in partnership with Zendesk, The Futurum Group explores how AI is revolutionizing customer support by automating repetitive tasks, optimizing workflows, and enabling businesses to shift focus from outdated…
In our latest research brief completed in partnership with Aspect, Bridging Human Potential and Technology: Enhancing CX and EX for the Future , we discuss how technology can be used to enhance employee experience by providing workers with the tools and support they need to drive more job…
In our latest research brief completed in partnership with Salesforce, Why Companies Need AI Now, Powered by Salesforce , we discuss how AI agents can improve efficiency, productivity, and precision across industries, and drive better customer experiences through human-assisted, automated…