Salesforce’s Real Moat Behind Koa Is Its CRM Training Data
Keith Kirkpatrick, VP, Research, Enterprise Software & Digital Workflows at Futurum, argues that Koa’s real defense isn’t the model Salesforce built, but the CRM training data behind it.
Analyst Insights
Research notes and analysis from the Futurum practice areas.
17 results
Practice area
Company
Analyst
Salesforce Bets on Silicon Synergy and Metadata to Make Business AI Practical
Brad Shimmin, industry analyst at The Futurum Group, analyzes how Salesforce and NVIDIA designed the Koa CRM reasoning model to solve inference economics and defend platform data gravity.
Salesforce and Google Cloud Expand Access to CRM Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, examines Salesforce’s Google Cloud expansion and the tests ahead for enterprise workflows and commerce.
Can AWS and Salesforce Turn Connected Data Into Better Execution?
Keith Kirkpatrick, Research Director at The Futurum Group shares insights on AWS and Salesforce’s expanded integrations and the tests that matter for enterprise adoption.
AIforce Turns Salesforce Into an Everywhere Intelligence Layer
Salesforce's AIforce platform delivers CRM data, workflows, and governance to any AI interface, positioning Everywhere Intelligence Layer as the next interface revolution for enterprises seeking faster time-to-value.
Salesforce’s Job-Ready Agents Target Enterprise AI’s Biggest Gap
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s new agentic AI agents address enterprise deployment gaps, with 64.9% of decision-makers prioritizing autonomous agents for job-ready solutions.
Genesys Bets on Agentic Orchestration to Own Enterprise CX
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Genesys’s new four-layer agentic orchestration stack, which aims to make Genesys Cloud the enterprise system of record for AI-driven customer experience.
Salesforce Bundles AI, Slack, and Tableau Into Three New Edition Tiers
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on new Agentforce Edition tiers, and discusses how consolidation of AI, Slack, Tableau Next, data security, and Premier Success Plans into a single SKU may help buyers.
Salesforce Winter ’27: Agents Now Run the Workflow
Salesforce’s Winter ’27 release enhances Agentic AI across contact center, commerce, and scheduling, with 73.1% of enterprises prioritizing it and early metrics showing 13% conversion lifts.
Salesforce Q2 FY 2027: Can Agentforce Drive Revenue Reacceleration?
Futurum Research analyzes Salesforce’s Q2 FY 2027 earnings, focusing on AI and data momentum, Agentforce adoption, Anthropic partnership expansion, and FY 2027 guidance.
AI Implementation Is the New Account Control Point
Mitch Ashley, VP & Practice Lead at Futurum, shares insights on how AI implementation is the new account control point. Read more on how hyperscalers are reorganizing to capture distributed AI buying authority in 2026.
Salesforce Bets the Platform on Headless 360
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s Headless 360 positions agentic AI as the dominant enterprise priority, enabling rapid agent deployment with 100+ reusable skills.
Data Intelligence Platforms – Futurum Signal
The Data Intelligence Platform market is undergoing its most consequential shift since the move to cloud data warehousing, as enterprise AI matures from read-only copilots into read-write autonomous agents that plan, negotiate, and execute transactions across business systems without continuous…
The Pricing Split: Why Core Software and AI Can’t Share One Commercial Model
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on why enterprise buyers are rejecting per-seat pricing for core software, while simultaneously demanding it for AI, forcing vendors to rethink their commercial strategies.
Salesforce’s Agentic Enterprise Index: A Paradigm Shift in AI Deployment
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes Salesforce’s Agentic AI deployment trends showing organizations tripling active agents and reducing creation times by 53%, signaling a major shift i.
Pega’s FedRAMP Expansion: A Major Shift for Government Digital Transformation?
Futurum’s Keith Kirkpatrick examines Pega’s FedRAMP Class D expansion in Pega Cloud for Government and how it measures up against competitors in the marketplace.
Salesforce’s Agentforce Deployment: A Major shift for Military HR Operations?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce’s groundbreaking Agentic Enterprise deployment at U.S. Army HRC demonstrates secure AI operations at scale, delivering $6M annual sav.