Salesforce’s Real Moat Behind Koa Is Its CRM Training Data
Keith Kirkpatrick, VP, Research, Enterprise Software & Digital Workflows at Futurum, argues that Koa’s real defense isn’t the model Salesforce built, but the CRM training data behind it.
Analyst Insights
Research notes and analysis from the Futurum practice areas.
10 results
Practice area
Company
Analyst
Salesforce Bets on Silicon Synergy and Metadata to Make Business AI Practical
Brad Shimmin, industry analyst at The Futurum Group, analyzes how Salesforce and NVIDIA designed the Koa CRM reasoning model to solve inference economics and defend platform data gravity.
Salesforce and Google Cloud Expand Access to CRM Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, examines Salesforce’s Google Cloud expansion and the tests ahead for enterprise workflows and commerce.
Can AWS and Salesforce Turn Connected Data Into Better Execution?
Keith Kirkpatrick, Research Director at The Futurum Group shares insights on AWS and Salesforce’s expanded integrations and the tests that matter for enterprise adoption.
AIforce Turns Salesforce Into an Everywhere Intelligence Layer
Salesforce's AIforce platform delivers CRM data, workflows, and governance to any AI interface, positioning Everywhere Intelligence Layer as the next interface revolution for enterprises seeking faster time-to-value.
Salesforce’s Job-Ready Agents Target Enterprise AI’s Biggest Gap
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s new agentic AI agents address enterprise deployment gaps, with 64.9% of decision-makers prioritizing autonomous agents for job-ready solutions.
Salesforce Q2 FY 2027: Can Agentforce Drive Revenue Reacceleration?
Futurum Research analyzes Salesforce’s Q2 FY 2027 earnings, focusing on AI and data momentum, Agentforce adoption, Anthropic partnership expansion, and FY 2027 guidance.
Salesforce Bets the Platform on Headless 360
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s Headless 360 positions agentic AI as the dominant enterprise priority, enabling rapid agent deployment with 100+ reusable skills.
Salesforce’s Agentic Enterprise Index: A Paradigm Shift in AI Deployment
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes Salesforce’s Agentic AI deployment trends showing organizations tripling active agents and reducing creation times by 53%, signaling a major shift i.
Salesforce’s Agentforce Deployment: A Major shift for Military HR Operations?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce’s groundbreaking Agentic Enterprise deployment at U.S. Army HRC demonstrates secure AI operations at scale, delivering $6M annual sav.