Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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Genesys (primary); also discussed as partners/competitors: ServiceNow

Futurum has published 1 insight on Genesys (primary); also discussed as partners/competitors: ServiceNow since 2026, most recently September 8, 2026.

1 result

Insight

Genesys Bets on Agentic Orchestration to Own Enterprise CX

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Genesys’s new four-layer agentic orchestration stack, which aims to make Genesys Cloud the enterprise system of record for AI-driven customer experience.

Keith KirkpatrickSeptember 8, 2026