Alex Smith
GM, Futurum Research, VP & Practice Lead, Ecosystems, Channels, & Marketplaces
Practice Area
Enterprise Software
Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization.
Analysts covering Enterprise Software
All practice areas
Brad Shimmin
Vice President & Practice Lead, Data Intelligence, Analytics, & Infrastructure
Fernando Montenegro
Vice President & Practice Lead, Cybersecurity & Resilience
Keith Kirkpatrick
Vice President & Research Director, Enterprise Software & Digital Workflows
Mitch Ashley
Vice President & Practice Lead, CIO & Technology Buyers, and Software Lifecycle Engineering
Nick Patience
Vice President & Practice Lead, AI Platforms
Latest insights
All Enterprise Software insightsPersistent Lands Nagarro: A Channel-Ready AI Services Play
Persistent Systems secures 83.25% of Nagarro SE in voluntary takeover, combining European engineering talent with AI consulting capabilities as channel partners drive demand for custom application development and AI services.
Can One Role Fix Enterprise AI's Broken Delivery Chain?
Impetus Technologies launches Forward Builders, formalizing two years of AI expertise with context engineering and a single-owner model to accelerate agentic AI systems to production.
Stablecoin Meets Mainstream: NBX Taps Tieto Banktech for Card Infrastructure
Norwegian Block Exchange signs with Tieto Banktech to offer digital and physical Visa payment cards for stablecoin users, marking a significant step toward mainstream adoption of digital assets in everyday spending.
Abridge Wins VA Ambient AI Contract: Federal Scale Validated
Abridge won a $775.72M VA contract to deploy ambient AI across 75+ medical centers, validating its position as a leading clinician intelligence platform.
Adyen Bets on SMB Embedded Finance With Flatpay Partnership
Adyen's partnership with Danish fintech unicorn Flatpay positions the payment giant as the financial infrastructure backbone for SMB embedded finance across seven European markets, addressing critical integration and time-to-value priorities.
Adobe Lands Jet2 to Prove Agentic CX at Scale
Adobe and Jet2 announced a multi-year strategic partnership deploying Agentic AI to personalize holiday experiences for 10 million myJet2 customers, establishing a co-innovation Customer Experience Lab with forward-deployed Adobe engineers.
Salesforce’s Real Moat Behind Koa Is Its CRM Training Data
Keith Kirkpatrick, VP, Research, Enterprise Software & Digital Workflows at Futurum, argues that Koa’s real defense isn’t the model Salesforce built, but the CRM training data behind it.
Salesforce Bets on Silicon Synergy and Metadata to Make Business AI Practical
Brad Shimmin, industry analyst at The Futurum Group, analyzes how Salesforce and NVIDIA designed the Koa CRM reasoning model to solve inference economics and defend platform data gravity.
Tieto Wins 13-Hospital Norway Deal as SLE Market Eyes $344B
Tieto secures major 13-hospital contract in Norway to deploy Public 360° cloud platform for case and records management, reflecting growing demand for AI-native healthcare solutions in public-sector modernization.
Lititz Mutual Bets on Embedded AI to Solve the Agent Knowledge Gap
Lititz Mutual Insurance uses Guidewire ProNavigator's conversational AI to enhance underwriting and claims workflows, helping agents access institutional knowledge while tackling onboarding and retention challenges in P&C insurance.
Everforth ECS Lands $58M CPSC Data BPA: Federal AI Readiness on the Line
Everforth ECS secured a prime position on the CPSC's $58M Data Solutions BPA and captured the first $1.7M task order, positioning the Fairfax-based firm as a key player in federal civilian data modernization, cloud engineering, and AI/ML enablement.
Fastly Bets the Edge on AI Governance as Machine Traffic Tops 50%
Fastly's new AI Runtime Control, AI Firewall, and API Security capabilities address enterprise security urgency as machine-generated traffic crosses 50% on its network, with AI traffic growing 6.5x faster than human traffic.
Research Reports
All Enterprise Software reportsThe Platform Payoff: How AI Makes the Case for a Unified Enterprise Stack
In our latest thought leadership brief, The Platform Payoff: How AI Makes the Case for a Unified Enterprise Stack , completed in partnership with Salesforce, Futurum Research examines why enterprise buyers are consolidating fragmented AI tools into unified platforms, and what that shift means for…
Bridging the Capacity Gap: Why 66% of Enterprises Are Investing in Agentic Digital Workers
In its latest thought leadership study, completed in partnership with IFS, Futurum Research surveys 664 enterprise decision-makers and interviews IT and operations leaders at six IFS customers running digital workers in production.
IBM as Client Zero: How IBM Built an Enterprise AI Orchestration Model at Global Scale
In our latest case study, IBM as Client Zero: How IBM built an enterprise AI orchestration model at global scale, completed in partnership with IBM, Futurum Research examines how IBM transformed its own workflows with AI — capturing $4.5 billion in annualized productivity savings, more than double…
The Orchestrator: Who’s Conducting Your Enterprise?
In our latest thought leadership report, The Orchestrator: Who’s Conducting Your Enterprise?, completed in partnership with IBM, Futurum Research examines why AI capability has outpaced enterprise coordination – and why naming an orchestrator, not buying another platform, is what will separate…
Redefining Creative Workflows in the AI Era
In Redefining Creative Workflows in the AI Era , completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that integrate workflows, strengthen governance, improve financial efficiency, and…
The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise
In our latest Market Brief, The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise, completed in partnership with Lenovo, Futurum Research examines how autonomous AI systems are moving beyond copilots to retrieve knowledge, reason, orchestrate workflows, and execute enterprise…