Press ReleaseAgentic AI: The Leading Vendors Winning the Enterprise in 2026Dion Hinchcliffe examines which vendors are emerging as the operational control planes for enterprise agentic AI, and why orchestration, governance, and interoperability now define market leadership.June 1, 2026
Press ReleaseAre Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into outcome-based or hybrid pricing models offered by SaaS vendors, and discusses how these models help to align vendors and customers.Keith Kirkpatrick·May 12, 2026
Press ReleaseFuturum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?Keith Kirkpatrick, VP and Research Director at Futurum, explains the core factors that are driving the evolution of the increasingly agentic-focused sales, marketing, and service platforms market.Keith Kirkpatrick·April 20, 2026
Press ReleaseWho Will Win the Agent Orchestration Layer Battle?Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as the shift to agent-centric workflows continues.Keith Kirkpatrick·April 13, 2026
Press ReleaseWill the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%?Keith Kirkpatrick, VP and Research Director at Futurum, covers Salesforce’s introduction of agentic work units (AWUs), and shares his insights on how this ties into the larger trend of outcomes supplanting consumption as a pricing strategy for agentic AI.Keith Kirkpatrick·March 12, 2026
Press ReleaseHyperscaler Marketplaces Are the $5.3B Growth Engine for Business AppsAlex Smith and Keith Kirkpatrick at Futurum share their insights on enterprise software growth through hyperscaler marketplaces.Alex Smith, Keith Kirkpatrick·February 4, 2026
Press ReleaseWill Vendors Enable More Complex Agentic Workflows in 2026?Keith Kirkpatrick, Research Director at Futurum, shares his insights into the development of more complex agentic AI workflows and provides key examples of leading SaaS vendors that are developing these agents and workflows for enterprises.Keith Kirkpatrick·January 15, 2026
Press ReleaseWill OpenAI’s Foray into Enterprise Software Spell Trouble for SaaS Incumbents?Keith Kirkpatrick, Research Director with Futurum, covers OpenAI’s entry into the enterprise SaaS market, its launch of AI-native apps, and the implications for established vendors adapting to an evolving, co-opetitive AI ecosystem.Keith Kirkpatrick·October 27, 2025
Press ReleaseIs Open Semantic Interchange the Treaty AI Needs to Deliver Value?Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on the new Open Semantic Interchange (OSI), a vendor-led standard aimed at fixing the data fragmentation that stalls enterprise AI, and analyzes if this “cease fire” can unlock consistent value.Brad Shimmin·October 10, 2025
Press ReleaseAI Goes Fully Operational, Cloud Strategy Splits, and Platform Cuts Begin: New Global CIO Survey Reveals 2025’s Defining IT ShiftsFuturum’s Dion Hinchcliffe, VP & Practice Lead, Digital Leadership & CIO, shares key insights and highlights from Futurum’s latest Global CIO Survey, which reveals a decisive new chapter in enterprise IT.July 28, 2025
Press ReleaseAre Today’s Agents Actually Agentic?Keith Kirkpatrick, Research Director at Futurum shares his insights into vendors’ use of AI agents, discusses the key elements of what it means to actually deliver agentic technology, and provides an overview of the current agentic landscape.Keith Kirkpatrick·July 25, 2025
Press ReleaseAI Has Arrived in Partner Organizations: Those Without Will Be Left Behind – Report SummaryAlex Smith, VP Channels Research at Futurum shares his insights on how partner organizations are deploying AI to drive efficiency in their operations and yield better overall partnering outcomes.Alex Smith·May 29, 2025
Press ReleaseFuturum: Salesforce Retains Leading Position in Marketing Automation SoftwareKeith Kirkpatrick, Research Director at Futurum, reveals findings from comprehensive enterprise applications research showing the demand for marketing automation solutions, amid growing use of AI.Keith Kirkpatrick·May 16, 2025
Press ReleaseHR Software Market Dominated by Microsoft, SAP, Workday, and OracleKeith Kirkpatrick, Research Director at The Futurum Group, reveals key findings from its enterprise IT decision maker survey, which found a preference for HR offerings from entrenched enterprise SaaS vendors.Keith Kirkpatrick·April 17, 2025
Press ReleaseWill Orchestration Tools Help Vendors Deliver on Their Agentic Promises?Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the importance of orchestration tools for helping customers realize ROI from AI agent deployments that reach across disparate applications, systems, and vendors.Keith Kirkpatrick·March 26, 2025