Press ReleasePartner Growth Polarization: 51.5% Expect Strong GainsPartner growth polarization is splitting the technology channel in 2026: 51.5% of partners now expect strong growth while the moderate middle collapses and the flat-or-declining group quadruples, The Futurum Group finds.Alex Smith·August 28, 2026
Press ReleaseGenAI Workflow Benefit Drops 6pts as Docs, Automation, and Code Gains RiseBrad Shimmin, VP & Practice Lead of Data Intelligence, Analytics & Infrastructure, reveals GenAI workflow efficiency fell 6.0 points as a perceived benefit, while measurable tasks like documentation (+4.9), automation (+3.8), and code (+3.2) gained.Brad Shimmin·June 18, 2026
Press ReleaseFuturum Signal: Google and AWS Reach Elite Tier in AI Cloud Platforms as the Competitive Bar RisesNick Patience, VP & AI Practice Lead at Futurum, reveals key findings: Google and AWS reach Elite status in the new Futurum Signal report, defined by proprietary silicon, inference economics, and advanced agentic infrastructure capabilities.Nick Patience·June 15, 2026
Press ReleaseAgentic AI: The Leading Vendors Winning the Enterprise in 2026Dion Hinchcliffe examines which vendors are emerging as the operational control planes for enterprise agentic AI, and why orchestration, governance, and interoperability now define market leadership.June 1, 2026
Press ReleaseFuturum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?Keith Kirkpatrick, VP and Research Director at Futurum, explains the core factors that are driving the evolution of the increasingly agentic-focused sales, marketing, and service platforms market.Keith Kirkpatrick·April 20, 2026
Press ReleaseWho Will Win the Agent Orchestration Layer Battle?Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as the shift to agent-centric workflows continues.Keith Kirkpatrick·April 13, 2026
Press ReleaseHyperscaler Marketplaces Are the $5.3B Growth Engine for Business AppsAlex Smith and Keith Kirkpatrick at Futurum share their insights on enterprise software growth through hyperscaler marketplaces.Alex Smith, Keith Kirkpatrick·February 4, 2026
Press Release42% of Enterprises Plan to Cut Endpoint Device Refreshes by 18 Months if TCO is Offset by AI Productivity GainsOlivier Blanchard, Research Director at Futurum, shares a new insight into how the ROI of AI PCs’ connection to measurable productivity gains could significantly shorten PC purchase cycles in the enterprise.Olivier Blanchard·February 4, 2026
Press ReleaseWill Vendors Enable More Complex Agentic Workflows in 2026?Keith Kirkpatrick, Research Director at Futurum, shares his insights into the development of more complex agentic AI workflows and provides key examples of leading SaaS vendors that are developing these agents and workflows for enterprises.Keith Kirkpatrick·January 15, 2026
Press ReleaseThe Semantic Layer Wars: Why BI Must Remain the Center of Gravity for Trusted AIBrad Shimmin explains why the semantic layer is moving from dashboards to AI reasoning engines. Learn why BI teams are the essential Insight Engineers tasked with stopping AI hallucinations through governed data logic.Brad Shimmin·December 22, 2025
Press ReleaseExecutive Summary: Don’t Expect an Acceleration in the Rate of AI PC Adoption in 2026Olivier Blanchard, Analyst at Futurum, shares his insights on the AI PC market, projecting a deceleration in the rate of enterprise adoption in 2026 following the Windows 10 EOS deadline.Olivier Blanchard·December 9, 2025
Press ReleaseAre We in a New Westphalian World Web? – Report SummaryFernando Montenegro, VP and Practice Lead at Futurum, shares his insights on the “Splinternet.” Geopolitical and legal conflicts are ending the global cloud era, forcing security vendors to re-architect for data sovereignty and adopt new, partner-led strategies.Fernando Montenegro·November 11, 2025
Press ReleaseWill OpenAI’s Foray into Enterprise Software Spell Trouble for SaaS Incumbents?Keith Kirkpatrick, Research Director with Futurum, covers OpenAI’s entry into the enterprise SaaS market, its launch of AI-native apps, and the implications for established vendors adapting to an evolving, co-opetitive AI ecosystem.Keith Kirkpatrick·October 27, 2025
Press ReleaseDisruptive Outliers Finding Opportunity in the AI Devices Segment – Report SummaryOlivier Blanchard, Research Director at Futurum, shares his insights on the six most likely category challengers threatening incumbents with disruption in the AI devices space in 2026.Olivier Blanchard·September 24, 2025
Press ReleaseFuturum Group Highlights Key AI PC Adoption Trends in Q3 2025 State of the PC Market ReportOlivier Blanchard, Research Director at Futurum shares his/her insights on specific AI PC buyer preferences, prioritizing affordability and the prevalent use of cloud-based AI applications rather than cutting-edge system performance.Olivier Blanchard·July 31, 2025
Press ReleaseAre Today’s Agents Actually Agentic?Keith Kirkpatrick, Research Director at Futurum shares his insights into vendors’ use of AI agents, discusses the key elements of what it means to actually deliver agentic technology, and provides an overview of the current agentic landscape.Keith Kirkpatrick·July 25, 2025
Press ReleaseGoverning the Browser: Security’s Next Frontier – Report SummaryFernando Montenegro, VP and Practice Lead at Futurum, shares his insights on browser security, the strategic choice between platforms and point products, and the urgent need to govern emerging autonomous AI agents.Fernando Montenegro·July 25, 2025
Press ReleaseThe Acqui-Hire Revolution: Is Big Tech Buying the Future of AI? – Report SummaryNick Patience, VP and AI Platforms Practice Lead at Futurum Research, shares insights on the acqui-hire revolution. Discover how a new hybrid model of investment and talent acquisition is reshaping the AI landscape and what it means for startups and Big Tech competition.Nick Patience·July 24, 2025
Press ReleaseFuturum Agentic AI Open Standards Report: 1H-2025Mitch Ashley, VP Practice Lead of Software Engineering Lifecycle at Futurum, shares his Futurum new 1H-2025 report, which identifies the top 10 essential agentic AI open standards.Mitch Ashley·June 18, 2025
Press ReleaseGlobal Q4 2024 Data Signals Strong AI PC Adoption but Measured Enthusiasm For The Copilot+ CategoryOlivier Blanchard, Research Director at Futurum shares his/her insights on the global AI PC’s latest numbers, which point to not only an acceleration of AI PC adoption, but very specific PC buyer preferences, from price bands and system performance to the types of AI use cases that are driving…Olivier Blanchard·May 9, 2025