Company news from The Futurum Group, and the research announcements that go out with new Futurum Intelligence data.
9 results
Futurum’s Keith Kirkpatrick finds 56% of enterprises still prefer to build in-house, virtually unchanged year-over-year, yet SaaS vendors retain structural advantages in workflows, security, and integrations that internal teams cannot replicate.
Futurum’s Keith Kirkpatrick reveals best-of-breed procurement has fallen to 20.7% as 41% of enterprises plan to consolidate app stacks, driven by the data unification demands of enterprise AI.
Futurum’s Keith Kirkpatrick finds enterprise buyers prefer consumption-based pricing for GenAI at 42.9%, while rejecting it for core software, a pricing bifurcation reshaping vendor strategy among 830 IT decision-makers.
Futurum’s Keith Kirkpatrick reveals agentic AI surged 31.5% year-over-year as the fastest-growing enterprise technology priority among 830 IT decision-makers, with combined top-two rankings reaching 39.3%.
Futurum’s Keith Kirkpatrick reveals enterprise AI ROI measurement is shifting from productivity to P&L impact, while agentic AI surged 31.5% as the fastest-growing technology priority among 830 IT decision makers.
Futurum’s Keith Kirkpatrick reveals a structural reset in enterprise software, forecasting the market to reach $762.1B by 2031 (12.2% CAGR) as budgets pivot from Systems of Record to AI-driven Systems of Agency.
Alex Smith, Research Director at Futurum, shares insights from new research showing hyperscaler marketplace spending surpassing $21B in 2025 and accelerating toward $42B by 2029 as enterprises shift software procurement to hyperscaler-run marketplaces.
Keith Kirkpatrick, Research Director at Futurum, shares his insights on the key decision criteria used by enterprise software decision makers to evaluate purchases, and discusses why these are critical in today’s market.
Keith Kirkpatrick, Research Director at Futurum, shares his thoughts on the latest enterprise software market sizing report and forecast, and discusses the key drivers of the market’s future growth, including digital transformations and AI.