Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

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Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

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Practice areaAI Platforms CompanyGoogle Cloud AnalystKeith Kirkpatrick Clear all

Market Coverage

Salesforce and Google Cloud Expand Access to CRM Workflows

Keith Kirkpatrick, Research Director at The Futurum Group, examines Salesforce’s Google Cloud expansion and the tests ahead for enterprise workflows and commerce.

Keith KirkpatrickSeptember 18, 2026