Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

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Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

2 results

2 results

CompanySalesforce AnalystKeith Kirkpatrick TypeEvents Clear all

AIforce Turns Salesforce Into an Everywhere Intelligence Layer

AIforce Turns Salesforce Into an Everywhere Intelligence Layer

Salesforce's AIforce platform delivers CRM data, workflows, and governance to any AI interface, positioning Everywhere Intelligence Layer as the next interface revolution for enterprises seeking faster time-to-value.

Keith KirkpatrickSeptember 16, 2026

Genesys Bets on Agentic Orchestration to Own Enterprise CX

Genesys Bets on Agentic Orchestration to Own Enterprise CX

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Genesys’s new four-layer agentic orchestration stack, which aims to make Genesys Cloud the enterprise system of record for AI-driven customer experience.

Keith KirkpatrickSeptember 8, 2026