Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

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Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

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CompanyDatabricks AnalystTiffani Bova Clear all

Market Coverage

Will CDW’s Lovelytics Acquisition Close Its AI Delivery Gap?

Tiffani Bova, Chief Strategy and Research Officer at The Futurum Group, examines CDW’s Lovelytics acquisition, its data and AI capabilities, and the work ahead on integration.

Tiffani BovaSeptember 15, 2026