Salesforce and Google Cloud Expand Access to CRM Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, examines Salesforce’s Google Cloud expansion and the tests ahead for enterprise workflows and commerce.
Analyst Insights
Research notes and analysis from the Futurum practice areas.
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Autonomy Over Analytics: The Read-Write Decree Rewiring Enterprise Data Platforms
Brad Shimmin, VP & Practice Lead at Futurum, reveals findings from the new Data Intelligence Platforms Signal report, highlighting how read-write AI agents and transactional execution realigned competitive market standings.
Cloudera Anywhere Cloud Targets Hybrid AI Complexity With In-Place Execution
Brad Shimmin analyzes Cloudera Anywhere Cloud, examining how modular blueprints, Apache Iceberg, and zero-copy lakehouse architectures resolve data gravity and MLOps bottlenecks across hybrid enterprise AI estates.