Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

Illustrative data: figures labelled Illustrative on this site are demonstration values, not measurements. See https://trial.futurumgroup.com/for-agents/#illustrative.

Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

2 results

2 results

Practice areaAI Platforms CompanySalesforce TypeEvents Clear all

Salesforce Bets on Silicon Synergy and Metadata to Make Business AI Practical

Salesforce Bets on Silicon Synergy and Metadata to Make Business AI Practical

Brad Shimmin, industry analyst at The Futurum Group, analyzes how Salesforce and NVIDIA designed the Koa CRM reasoning model to solve inference economics and defend platform data gravity.

Brad ShimminSeptember 22, 2026

AIforce Turns Salesforce Into an Everywhere Intelligence Layer

AIforce Turns Salesforce Into an Everywhere Intelligence Layer

Salesforce's AIforce platform delivers CRM data, workflows, and governance to any AI interface, positioning Everywhere Intelligence Layer as the next interface revolution for enterprises seeking faster time-to-value.

Keith KirkpatrickSeptember 16, 2026