Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

Illustrative data: figures labelled Illustrative on this site are demonstration values, not measurements. See https://trial.futurumgroup.com/for-agents/#illustrative.

Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

2 results

2 results

Practice areaChannel Ecosystems TypeEvents Clear all

AIforce Turns Salesforce Into an Everywhere Intelligence Layer

AIforce Turns Salesforce Into an Everywhere Intelligence Layer

Salesforce's AIforce platform delivers CRM data, workflows, and governance to any AI interface, positioning Everywhere Intelligence Layer as the next interface revolution for enterprises seeking faster time-to-value.

Keith KirkpatrickSeptember 16, 2026

AWS Marketplace Evolving to Support All Stages of the Sales Cycle

AWS Marketplace Evolving to Support All Stages of the Sales Cycle

Alex Smith, Analyst at The Futurum Group, covers the AWS Marketplace Seller Conference 2026, detailing strategies like ‘Marketplace Everywhere’, new GEO storefronts, and commercial upgrades such as 0% fees for professional services.

Alex SmithSeptember 14, 2026