Futurum has published 9 analyst insights and 3 research reports on Adobe since 2024, most recently September 22, 2026.
12 results
Adobe and Jet2 announced a multi-year strategic partnership deploying Agentic AI to personalize holiday experiences for 10 million myJet2 customers, establishing a co-innovation Customer Experience Lab with forward-deployed Adobe engineers.
Futurum Research analyzes Adobe’s Q3 FY 2026 earnings, including AI-first product adoption, freemium user growth, leadership changes, and the outlook for monetization.
Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s push to embed multi-model generation and AI assistance across professional video workflows.
Keith Kirkpatrick, Vice President & Research Director at Futurum, analyzes how Adobe’s CEO succession positions the company to capitalize on surging enterprise demand for agentic AI and customer experience orchestration.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe’s embedding of 70+ tools into Slack demonstrates enterprise demand for integrated, workflow-native AI capabilities.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe’s Firefly audio launch consolidates fragmented creative workflows by integrating AI-native tools for enterprise users seeking unified platforms.
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on why enterprise buyers are rejecting per-seat pricing for core software, while simultaneously demanding it for AI, forcing vendors to rethink their commercial strategies.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes Salesforce’s Agentic AI deployment trends showing organizations tripling active agents and reducing creation times by 53%, signaling a major shift i.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Adobe’s ChatGPT plugin integrates 70+ creative tools into conversational AI, opening new distribution channels while deepening ecosystem lock-in.
In Redefining Creative Workflows in the AI Era , completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that integrate workflows, strengthen governance, improve financial efficiency, and…
In our latest Market Insight Report, Image Generation Technology for Enterprise Use, we define the technology that enables text-to-image generation, cover the potential use cases and benefits of the technology, discuss the technical models and processes behind the technology, explore the risks…
In our latest Market Insight Report, Leveraging CDPs to Support Access to Data, AI, and Automation, we define the CDP market, detail the top market drivers, discuss the core capabilities that should be embedded in any CDP solution, discuss pricing structures, identify how CDPs are deployed within…