Futurum Research·InsightWill Salesforce’s Cimulate Acquisition Redefine AI-Driven Product Discovery?Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Salesforce’s acquisition of Cimulate: A bold move to integrate AI-powered, intent-driven product discovery into Agentforce Commerce, challenging rivals like Adobe and Shopify.Keith Kirkpatrick·February 11, 2026