Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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Google (Google Cloud); also discussed: Microsoft

Futurum has published 1 insight on Google (Google Cloud); also discussed: Microsoft since 2026, most recently October 9, 2026.

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Futurum ResearchInsight

Google Collapses Enterprise AI Into a Single Gemini Agent at Gemini at Work 2026

Keith Kirkpatrick, VP, Research, Enterprise Software & Digital Workflows at Futurum, shares his insights on Google’s new Gemini agent and why giving coworker agents their own Workspace identities changes how enterprises deploy AI.

Keith KirkpatrickOctober 9, 2026

Google (Google Cloud); also discussed: Microsoft

Coverage of Google (Google Cloud); also discussed: Microsoft

Google Collapses Enterprise AI Into a Single Gemini Agent at Gemini at Work 2026