Futurum has published 3 analyst insights on McKinsey since 2024, most recently July 29, 2026.
As AI conversion work becomes the new value frontier, infrastructure vendors face a “completeness gap.” To capture the next decade of growth, partner programs must shift from product-centric models to supporting AI-native orchestration.
Alex Smith, VP & Practice Lead, Ecosystems, Channels & Marketplaces at Futurum, shares insights on how Anthropic and OpenAI are building ‘Everywhere Ecosystems’ and the multidimensional go-to-market strategies designed to embed AI into Enterprises.
In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses the state of omnichannel communications, covers survey findings on the use of omnichannel, and delves into the challenges ahead.
