Futurum Research·InsightStorage Evolved: Everpure Takes on Data Challenges for an AI WorldBrad Shimmin, VP and Practice Lead at Futurum, shares his insights on Pure Storage’s rebrand to Everpure as well as its supportive acquisition of 1touch.io, exploring why dropping “Storage” is a strategic move to conquer the AI data intelligence market and what it means for enterprise CIOs.Brad Shimmin·February 25, 2026