CX Technology Guide

Dash Network’s inaugural edition of the CX Technology Guide is an invaluable free resource for Customer Experience practitioners and professionals exploring the CX technology landscape. The primary objective of the guide is to demystify CX technology platforms by providing easy to understand explanations and relevant use cases that CX practitioners can reference as they develop and fine tune their own long-term CX initiatives.

Authored by Dash Research Principal Analyst Keith Kirkpatrick, the 47-page CX Technology Guide explores many important themes and considerations including:

• What is CX?
• How Can Technology Support CX Efforts?
• How to Design a CX Program
• Selecting CX Platforms and Applications
• CX Software Evaluation and Deployment Strategies
• Potential Pitfalls with CX Software
• CX Software Readiness
• Managing the CX Software Purchasing Process
• Recommendations
• Vendor Company Profiles

The CX Technology Guide also features important case studies that showcase successful applications of these technologies within a variety of industry sectors including retail, e-commerce, telecommunications, transportation, professional sports, media and entertainment, and insurance.

Who Should Download:

• CX leaders and Practitioners
• Technology/IT managers
• Software Buyers/Decision Makers
• Data Managers
• Marketers
• Technology Vendors

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