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Futurum Research

Insight · Resource

State of the CDP

January 31, 2023

Updated October 3, 2023

The short answer

For the fourth edition of Tealium’s State of the CDP 2023 report, through an independent firm, they surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries.

Futurum Research, January 31, 2023

Cite this

The Futurum Group, "State of the CDP," January 31, 2023. https://trial.futurumgroup.com/insights/state-of-the-cdp/

For the fourth edition of Tealium’s State of the CDP 2023 report, through an independent firm, they surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries. The responses have revealed that Customer Data Platforms (CDPs) have proven critical to organizational growth during demanding times, especially with global tightening of the collective purse strings. The data shows that CDPs are helping companies navigate economic or industry challenges, recession-proof the organization, and unlock new opportunities by breaking down internal silos and streamlining customer communications.

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