Leveraging CDPs to Support Access to Data, AI, and Automation

Organizations are collecting a significant amount of customer data through both online and offline channels. A factor driving this trend is the increasing importance of customer experience (CX), which is often improved through timely data gathering, AI-assisted segmentation, and the personalization of interactions. However, marketers are facing the inevitable extinction of third-party data as fuel for their marketing programs. Therefore, businesses are looking to customer data platforms (CDPs) to help them increase the first-party data they hold and engage in privacy-compliant practices such as sharing through data clean rooms and seeking tools that maximize the volume and quality of data they have available for targeting and personalization.

The Customer Data Platform (CDP) market consists of software designed to unify an organization’s data into a single, centralized location. These platforms often deploy artificial intelligence (AI), automation, analytics, and other data management strategies to deliver a single source of truth for customer information.

In our latest Market Insight Report, Leveraging CDPs to Support Access to Data, AI, and Automation, we define the CDP market, detail the top market drivers, discuss the core capabilities that should be embedded in any CDP solution, discuss pricing structures, identify how CDPs are deployed within the technology stack, cover the key functionality of CDPs, and discuss key market trends.

In this report, you will learn:

• How CDPs are positioned, marketed, and sold
• The current and future commercial market size of the CDP market
• Key benefits of CDPs
• Criteria for selecting an appropriate CDP, including key features and capabilities
• Insight into how AI can be used to enhance CDPs
• Which CDP platforms have established a presence in the market among enterprise customers

Enabling organizations to interact with and leverage customer data in a granular and scalable manner can help them deliver improved customer experiences driven by customers’ actual needs and preferences. Because outreach is more targeted, it can lead to better campaign results and a higher return on marketing investment. Furthermore, delivering more personalized and consistent experiences across all engagement channels can help improve sales and drive customer satisfaction and retention. To learn more, download your copy of Leveraging CDPs to Support Access to Data, AI, and Automation, today.

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