Salesforce’s Real Moat Behind Koa Is Its CRM Training Data
Keith Kirkpatrick, VP, Research, Enterprise Software & Digital Workflows at Futurum, argues that Koa’s real defense isn’t the model Salesforce built, but the CRM training data behind it.
Analyst Insights
Research notes and analysis from the Futurum practice areas.
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Does the New ERP Platform “Signal” Get the Market Right?
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on how Futurum’s new ERP Platform “Signal” stacks up against his own year of SAP, Microsoft, Oracle, and NetSuite coverage.
The Pricing Split: Why Core Software and AI Can’t Share One Commercial Model
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on why enterprise buyers are rejecting per-seat pricing for core software, while simultaneously demanding it for AI, forcing vendors to rethink their commercial strategies.