Market CoverageZendesk's Specialized AI Agents Redefine the CX Automation BenchmarkKeith Kirkpatrick, Vice President, Research, at Futurum, Zendesk's Specialized AI Agents reshape customer experience automation, automating up to 80% of enterprise workflows with industry and custom solutions.Keith Kirkpatrick·September 15, 2026
Market CoverageWill Real-Time Voice Translation Solve the Contact Center’s Language Problem?Keith Kirkpatrick, VP & Research Director, Enterprise Software & Digital Workflows at Futurum, shares his insights on Zendesk’s new real-time voice translation feature for contact centers and what it will take to earn customer trust.Keith Kirkpatrick·September 14, 2026
Analyst InsightThe Pricing Split: Why Core Software and AI Can’t Share One Commercial ModelKeith Kirkpatrick, VP & Research Director at Futurum, shares his insights on why enterprise buyers are rejecting per-seat pricing for core software, while simultaneously demanding it for AI, forcing vendors to rethink their commercial strategies.Keith Kirkpatrick·August 17, 2026
Market CoverageSalesforce’s Agentic Enterprise Index: A Paradigm Shift in AI DeploymentKeith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes Salesforce’s Agentic AI deployment trends showing organizations tripling active agents and reducing creation times by 53%, signaling a major shift i.Keith Kirkpatrick·August 7, 2026
Market CoveragePega’s FedRAMP Expansion: A Major Shift for Government Digital Transformation?Futurum’s Keith Kirkpatrick examines Pega’s FedRAMP Class D expansion in Pega Cloud for Government and how it measures up against competitors in the marketplace.Keith Kirkpatrick·August 7, 2026