Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

Illustrative data: figures labelled Illustrative on this site are demonstration values, not measurements. See https://trial.futurumgroup.com/for-agents/#illustrative.

Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Analyst Insights

Research notes and analysis from the Futurum practice areas.

2 results

2 results

Practice areaAI Platforms CompanyZendesk Clear all

Zendesk's Specialized AI Agents Redefine the CX Automation Benchmark

Market Coverage

Zendesk's Specialized AI Agents Redefine the CX Automation Benchmark

Keith Kirkpatrick, Vice President, Research, at Futurum, Zendesk's Specialized AI Agents reshape customer experience automation, automating up to 80% of enterprise workflows with industry and custom solutions.

Keith KirkpatrickSeptember 15, 2026

Agentic AI

Market Coverage

Salesforce’s Agentic Enterprise Index: A Paradigm Shift in AI Deployment

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes Salesforce’s Agentic AI deployment trends showing organizations tripling active agents and reducing creation times by 53%, signaling a major shift i.

Keith KirkpatrickAugust 7, 2026