Market CoverageExprivia Bets on Deepfake Detection to Win AI-Security DealsExprivia's alliance with identifAI brings specialized deepfake detection capabilities to high-stakes verticals including banking, healthcare, and public administration, capitalizing on explosive growth in AI software and cybersecurity channels.September 16, 2026
Market CoverageEY: Supply Chain AI Has a Deployment ProblemEY's 2026 report reveals a critical gap: 94% of supply chain executives are transforming with AI, yet only 9% have embedded changes operationally, and just 37% report measurable impact despite increased spending.September 16, 2026
Market CoverageBain's Refiner AI Playbook Is a Channel Wake-Up CallBain & Company's 2026 resilience playbook shows AI-driven margin gains of $2–$3 per barrel for refiners, while 86.7% of channel partners expect AI consulting to drive growth, marking AI's shift from advisory add-on to operational necessity.September 16, 2026
Market CoverageScalian Completes Skills & Affinity Integration to Build Sovereign-Engineering ScaleScalian has completed the brand integration of Skills & Affinity, finalizing a 2025 acquisition sequence that positions the company as a reference actor in sovereign engineering with €550M revenue and 6,000 employees across 12 countries.September 16, 2026
Market CoverageAlteryx and Golden Analytics Unite Governance With AI-Native AnalyticsAlteryx and Golden Analytics partner to combine governed data workflows with AI-native analytics, targeting enterprise demand for generative AI tools in the booming Data Intelligence market.September 16, 2026
Market CoverageWill CDW’s Lovelytics Acquisition Close Its AI Delivery Gap?Tiffani Bova, Chief Strategy and Research Officer at The Futurum Group, examines CDW’s Lovelytics acquisition, its data and AI capabilities, and the work ahead on integration.Tiffani Bova·September 15, 2026
Market CoverageThales Embeds Cyber Defense Into Vietnam's Aviation Growth StoryThales elevates its role from component supplier to strategic digital transformation partner in Vietnam's aviation sector through dual agreements with Vietjet covering MRO services, cybersecurity, and AI capabilities.September 15, 2026
Market CoverageConduent's CITO Hire Signals AI-First Enterprise Transformation PushConduent appoints Narayanan Sundaresan as Chief Information and Technology Officer, bringing 28+ years of enterprise AI expertise to drive digital transformation as channel partners report overwhelming confidence in AI-powered growth.September 15, 2026
Market CoverageSword Group's H1 2026 Results Land as AI Consulting Demand PeaksSword Group released its H1 2026 financial results replay on September 15, 2026, positioning the IT consulting firm within the highest-demand segment as AI consulting drives channel ecosystem growth toward $25.7B in 2026.September 15, 2026
Market CoverageWavestone Bets on Sand Cherry to Win U.S. AI ConsultingWavestone acquires Denver-based Sand Cherry, adding 130 telecom and energy consultants to strengthen its North American platform and execute its U.S. expansion strategy.September 15, 2026
EventsAWS Marketplace Evolving to Support All Stages of the Sales CycleAlex Smith, Analyst at The Futurum Group, covers the AWS Marketplace Seller Conference 2026, detailing strategies like ‘Marketplace Everywhere’, new GEO storefronts, and commercial upgrades such as 0% fees for professional services.Alex Smith·September 14, 2026
Market CoverageComarch Bets on Agentic Finance as AI Agent Adoption Hits 40%Comarch E-Invoicing launches AI Agent Access for 100,000+ entities, positioning itself as an infrastructure leader as enterprise AI agent adoption surges to 40%.September 14, 2026
Market CoverageElevenLabs-UMG Deal Sets the Standard for Licensed AI AudioElevenLabs and Universal Music Group partner to launch a licensed AI Audio Platform enabling fan-created remixes and personalized vocals, setting new standards for responsible AI commercialization.September 11, 2026
Market CoverageExprivia Bets on Risk Management as Cybersecurity’s Next FrontierExprivia pivots from reactive cyberattack response to proactive risk management, positioning itself to capture significant market share as 62.4% of channel partners cite cybersecurity as a top 2026 growth driver.September 10, 2026
Market CoverageWhy HPE Gave Oracle Equity Instead of a Price Cut on AI GearTom Hollingsworth at Futurum examines why HPE issued Oracle a nominal-cost equity warrant alongside an expanded Juniper networking deal for Oracle’s AI data centers.Tom Hollingsworth·September 9, 2026
Market CoverageHCLTech’s Semiconductor Lab Bet Targets a $25.7B Channel OpportunityHCLTech launched its Advanced Semiconductor Lab in Bengaluru, investing Rs. 185 crore in a 40,000 sq ft facility to capitalize on a $25.7B channel ecosystem opportunity.September 8, 2026
Market CoverageEntelgy Brasil Bets on Febraban Tech to Own LatAm’s AI Banking MomentEntelgy Brasil’s full-team commitment to Febraban Tech 2026 signals a deliberate channel-ecosystem strategy timed to capture AI consulting growth in Latin American banking, where 86.7% of partners identify AI as their top priority.September 8, 2026
Market CoverageSovereign Cloud as Channel Strategy: Visiativ’s Free Pro BetVisiativ’s deployment of Free Pro’s sovereign cloud infrastructure across French datacenters demonstrates how ISVs are turning data residency compliance into a competitive channel trust asset, shielding clients from extraterritorial legislation.September 8, 2026
Market CoveragePyTorch Foundation Deepens Chinese AI Ecosystem TiesThe PyTorch Foundation welcomed Alibaba Cloud, Cambricon, and Ant Group as Platinum and Gold members at PyTorch Conference China 2026, strengthening its position in the world’s second-largest AI market with over 250 contributing organizations.September 8, 2026
Market CoverageHGC and Macroview Bet on AI SecOps Education to Win Enterprise TrustHGC and Macroview Telecom co-launch an AI ASOC Workshop Series in October-November 2026, positioning themselves as trusted advisors helping enterprises modernize network and security operations amid critical SOC capacity gaps.September 7, 2026