Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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Company

Adobe Analytics

Futurum has published 1 insight on Adobe Analytics since 2024, most recently January 10, 2024.

1 result

Futurum ResearchInsight

For the First Time, Most Online Holiday Buying Was Done on Smartphones

Todd R. Weiss, Senior Analyst with The Futurum Group, explains that for the first time, most 2023 online holiday buying was done on smartphones, according to Adobe Analytics. Smartphones were used in 51.1 % of online purchases, a new high.

January 10, 2024

Adobe Analytics

Coverage of Adobe Analytics

For the First Time, Most Online Holiday Buying Was Done on Smartphones